BACHELOR - Business Development Manager France and International

To meet companies' expectations, the Bachelor's degree in Sales Development Manager France and International (level - i.e. BAC +3) enables you to set up sales action plans adapted to the target geographical areas and detect new sales opportunities there. You will manage and monitor the sales performance of your teams. You will develop negotiating skills in a multicultural context and adapt quickly to customer needs. You will also be responsible for reporting on sales activity.

You will use digital tools and professional social networks in your sales functions, in the development of omni-channel sales strategies to serve the growth of e-commerce, in the development of remote negotiation and managerial innovation.

Training objectives:

• Maintain a commercial, competitive and technological watch
• Define marketing action plans
• Detect commercial opportunities
• Develop a customer portfolio
• Negotiate and set up partnerships
• Manage a sales team and monitor sales performance

The Bachelor's degree is available in 1 year

Block 1: Carry out a commercial, competitive and technological watch and define marketing action plans

• C1 : Carry out a commercial, competitive and technological watch in France and internationally in order to analyse information relating to markets, products / services and competitors.
• C2 : Carry out a market study in order to set up a segmentation of prospects / customers / products / services adapted to the company's markets using the tools of strategic diagnosis.
• C3 : Use digital marketing tools to implement the marketing action plan in order to implement an innovative digital strategy

Block 2: Detect sales opportunities and develop a customer portfolio

• C1 : Define a sales action plan in France and internationally in order to identify the target prospects / customers and new customer needs.
• C2: Launch sales development by implementing the appropriate marketing method(s) for the customers/countries in order to promote collaborative sales solutions.
• C3: Drawing up commercial proposals and responding to national and international calls for tenders in order to meet the commercial, technical and financial requirements of buyers.

Block 3: Negotiating, setting up contracts and partnerships

• C1: Negotiating in France and internationally with partners in the sales network with a view to commercial agreements and signing contracts, adapting to the people involved and cultural differences.
• C2: Set up contracts in France and internationally to formalise commercial and/or partnership agreements and prevent commercial disputes by adapting the various commercial, logistical, financial and legal clauses to the customers/countries.
• C3:Develop partnerships in France and internationally in order to create lasting business relationships and monitor their development by guaranteeing sales and the sales margin

Block 4: Manage a sales team and monitor sales performance

• C1:Manage and lead a sales team with a view to achieving sales targets by motivating and professionalising its teams.
• C2 :Manage and lead sales networks in order to build strong commercial relationships and create quality partnerships.
• C3:To monitor sales performance and analyse any discrepancies in order to take the necessary corrective action and report back to management.

A validation certificate for each block may be issued in the event of partial validation

• Certification issued by the Centre de Techniques Internationales

Find out more about this qualification (RNCP35150, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

Have completed a BAC +2 level related to business, economics or HR

Have a level of written and spoken English B1 (CEFR)

Show good interpersonal and organisational skills

Mastery of office tools, social networks

16 people

• Fully classroom-based training

• Group lessons

• Resource centre
• Language laboratory
• Equipped technical platforms
• Unmarked room with video projector

Positioning upstream of entry into training.

For beneficiaries with disabilities: possible adaptation of training and certification arrangements, support from the TH referent.

Taking into account of beneficiary satisfaction during and at the end of training.

Interviews, remediation with the educational referent and/or company referent during training.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.

Examiners accredited DCL and TOEIC.

Trainers experienced in individualised learning.

Coursework assessments

Professional portfolio

Professional project

Interview with a professional jury

Positioning test by appointment.

Interview by appointment.

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Apprenticeship training: Training is available within a minimum of 48 hours, subject to validation of your application and the position in the company (diploma compliance), until the end of the 1st month in which the action begins.

The positions covered by the "France and International Business Development Manager" certification can be found in all companies and in all sectors.

The holder of the Bachelor's degree can work in France and/or internationally in a variety of roles:

• Sales development manager
• Sales development manager
• Business developer
• Sales engineer
• Sales assistant
• Sales technician
• Business manager

Access for people with disabilities

Disability referent Sami Neffati sami.neffati@ac-nice.fr

Catering

School canteen, cafeteria

Transport