Luxury goods salesperson and professional English

Acquire operational skills in the luxury goods sales sector: jeweller, perfumer, top-of-the-range or made-to-measure ready-to-wear, sports car dealer, interior decorator...

Develop expertise in sales and marketing techniques, as well as in marketing and communication;

Develop a sales pitch, advice and carry out a sale in the English language.

Integration period : welcome, presentation of training objectives, familiarisation with the professional environment, awareness of sustainable development, adaptation of training path

Module 1 - Introduction to professional culture in the luxury world - Intercultural communication - Luxury codes and specificities of the business sector - Communication methods and techniques - Brand image consultancy - Sales argumentation - Sales, The sales process and specificities of selling in the luxury sector - Quality reception techniques - The sales interview and building customer loyalty

Module 2 - Developing expertise in sales and marketing techniques - The sales function - The specificities of the sale of luxury goods

Module 2 - Developing expertise in sales and marketing techniques - The sales function - The specificities of the sale of luxury goods

Module 2 The specificities of luxury product sales - Sales techniques

Module 3 - Marketing and Communication - Offering a quality welcome - Creating a relationship of trust with the customer - Conducting the sales interview - Building customer loyalty

Module 4 - Knowledge of foreign customers - Interculturality and modes of communication

Module 5 - English for professional purposes - Reactivation of the fundamentals of the language - Technical English applied to sales activities in the luxury trade - Management of customer relations in commercial exchanges

Module 6 - Job search techniques - Management of job search tools and development of skills profile - Valorisation of skills and building a professional network

Assessment session(s) : role-playing in front of a panel of professionals.