Sales techniques - level 2

- Identify the level of maturity of the customer/prospect's need

- Adapt sales techniques to each customer situation

- Choose from a range of techniques and scenarios, the one best suited to the sales situation.

Adapting your sales approach to the nature of the customer/prospect's needs

- identifying the level of maturity of the need;

- getting to grips with 4 typologies of sales situations;

- adopting the "Agile Selling" reflex.

Creating the need: the concept of "persuasive selling"

- "persuasive selling" situations;

- making the difference from the very first minutes thanks to the "trailer";

- problematising both the benefits and the harms of buying or not buying;

- demonstrating your expertise by drawing on references;

- reassuring by presenting the change, giving the desire for change.

Accelerating the desire to change with the "Creative Selling"

- "Creative Selling" situations;

- bringing out latent needs;

- assessing and quantifying with the customer the negative consequences, present and future, of not buying;

- creating and presenting the appropriate solution;

- accelerating the need to change: the levers;

- uncovering and overcoming irrational reluctance;

Co-constructing the solution with consultative selling

- consultative selling situations;

- helping the customer to express their need: going beyond the explicit need to uncover implicit needs;

- identifying, adapting and personalising the solution already envisaged with the customer;

- helping the customer to make the decision.

Selling your expertise with reactive selling

-reactive selling situations;

- making yourself known to prospects in order to be approached;

-exploring the customer's need in order to fully understand their request;

-selling a differentiating offer with a competitive argument;

-resisting the customer's requests.

interactive workshops: the art of conviction through listening, strengthening your power of persuasion.

• Certification of prior learning

• All audiences

Practice in the sales act.

Good oral expression, a taste for discussion and sales.

16 people

• Fully classroom-based training

• Group lessons

• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of entry to training.

Interviews, remediation with the educational referent and/or company referent during training.

Taking into account the satisfaction of beneficiaries during and at the end of training.

Possibility of post-training support.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the GRETA-CFA TH referent.

EN-certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers

Possibility of validating one or more skill blocks

Contact us to register for a meeting.

Employment integration

Access for people with disabilities

Success rate: XX%