Professional degree - Tourism and leisure professions - Tourism project manager

To master the design, commercial development, marketing positioning, digital and digital strategy of tourism products by integrating all the issues relating to a sector undergoing major changes and transformations.

Socio-economics of tourism

• Knowing the macro and microeconomic environment of the tourism value chain.
• Understanding the different players and segments of the tourism economy.
• Analysing the impact of tourism activity on territorial development.
• Sociology of tourism.

Identifying the needs of the tourism business

• Understanding the need of the tourism business (digital and digital project for the hotel industry, new services project for a territory, etc.) in order to formalise it in a specification.
• Present and discuss with the tourism company (competitive analysis, market trends) and propose the strategy for implementing the project.

Launch the tourism company's project

• Identify the company's human and technical resources to be mobilised in the project: identify the skills and technical knowledge in-house (product manager, community manager, web designer etc.), organise and plan the work of the project team, define the budget taking into account the company's constraints.

Digital and digital tourism

• Understanding the digital and digital environment of the tourism sector, analysing national and international market trends, distinguishing the issues involved in adapting or evolving companies.

Tourism marketing strategy

• Understand the issues involved in branding a company and a region, work on concrete examples linked to the needs expressed by customers.
  

Piloting the tourism company's Project

• Knowing the conditions for implementing and monitoring the progress of the project using dashboards, adapting to cyclical hazards and their corrective solutions, leading the project team and reporting to management.

Communicating on the tourism company's project

• Defining the communication strategy with the various existing media and implementing it,
• Organising events to present the finished project to partners, the press, tourism bloggers and the general public, taking part in trade or general public shows to inform French or international customers.

English for tourism and hospitality

• Develop the language skills and autonomy of comprehension and expression of future tourism project managers.

• Professional degree

Find out more about this qualification (RNCP29983, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

Hold a certified level 5 diploma in tourism (BTS or equivalent) or outside tourism (law, economics, management, sales, etc.)

16 people

• Fully classroom-based training

• Group lessons

• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of entry to training.

Interviews, remediation with the educational referent and/or company referent during training.

Taking into account the satisfaction of beneficiaries during and at the end of training.

Possibility of post-training support.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the GRETA-CFA TH referent.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.

Trainers experienced in individualising learning.

Tests at the end of the course (one-off assessment)

Possibility of validating one or more skill blocks

Contact us to register for a meeting.

To work in the field of leisure structure management, tourism projects, promotion and marketing of tourism products
.

Access for people with disabilities

The school's strengths:

Course continuation after the BTS TOURISME in Embrun

Expert teaching team in collaboration with the CNAM

Management of Apprenticeship Contracts with the GRETA CFA

A pooling of skills in the service of a Licence adapted to the needs of the region!