This course is eligible for the CPF.
To equip students and trainees with the professional skills required for operational and middle-management roles in sales management, customer relations, project and team management, operational marketing, web communications, distribution and e-commerce.
Upon completion of their degree, graduates will be able to:
- implement a marketing, sales and distribution strategy defined by the company.
- market the company’s range of products and services.
- carry out sales reporting and oversee sales operations.
- use the main contractual tools applicable to sales and distribution.
- manage sales teams in the field.
- participate in the implementation of a competitive intelligence system.
- use the industry-standard information processing tools in the sales function.
- implement a competitive intelligence system.
- use the industry-standard information processing tools in the sales function.
- implement a competitive intelligence system.
- use the industry-standard information processing tools in the sales function.
- implement a competitive intelligence system.
- use the industry-standard information processing tools in the sales function.
- implement a competitive intelligence system.
- use the industry-standard information processing tools in the sales function.
- implement a competitive intelligence system.
- use the industry-standard information processing tools in the sales function.
- implement a competitive intelligence system.
- use the industry-standard information processing tools in the sales function.
- implement a competitive intelligence system.
- use the industry-standard information processing tools in the sales function.
- implement a competitive intelligence system.
- use the industry-standard information processing tools in the sales function.
- implement a competitive intelligence system.
- participate in the implementation of a competitive intelligence system.
- use the industry-standard information processing tools within the sales function.
- implement budgetary and sales activity monitoring systems.
BC01 Conduct economic, sector-specific and regulatory monitoring
Carry out geopolitical, demographic, socio-economic, environmental and managerial monitoring by utilising research tools and methods
Identify emerging trends to anticipate projects (technology, environment, society) using SWOT analysis.
ESC103: challenges and role within corporate policy.
BC02: Manage the day-to-day financial, HR and commercial operations of an organisation
Apply financial management mechanisms. Interpret economic balances and inform decision-making, whilst incorporating CSR.
Implement HR and management practices, drawing on technological developments and social and environmental challenges, to organise work and mobilise teams.
Link the fundamentals of marketing and operations management to ensure consistency between operational choices and strategic objectives.
CSV002 Customer Relationship Management: organisational, commercial and marketing components; proficiency in multi-channel technological tools.
ACD109 Negotiation and Sales Force Management: marketing approach, sales action plan, negotiation and management skills.
DRA103 Principles of contract law: theoretical and practical aspects, relations with partners.
BC03 Contribute to the operational management of a project in accordance with current standards
Manage a project, define and implement operational action plans, whilst promoting technological and managerial innovation and sustainable development.
Monitor compliance with social and environmental rules, practices and standards.
CCG100 Accounting and management control: cost calculation methods, management dashboard, budgeting process.
MSE101 Management: operations, management and tools for steering business activities.
BC04 – Producing and reporting management information using digital tools
Using data to inform managerial decisions and developing critical thinking skills.
Use digital tools to process, analyse, produce and disseminate information, and to collaborate internally and externally.Present and defend a national or international project, both orally and in writing, and report on its progress
ESC123 Marketing: the potential and challenges of e-business, the web dimension
ESC101 Marketing: market research and new challenges in data
ESC122 Communication: consistency across all online and offline touchpoints
ANG300 Business English
BC05 - Developing and implementing one’s career plan
Further information on this qualification (RNCP42362, exact title of the qualification, name of the awarding body, date of registration of the qualification) by clicking here.
- Hold a two-year post-A-level qualification or a Level 5 professional qualification registered with the RNCP (experience in sales and/or marketing is an advantage).
- or have successfully completed the first and second years of a Bachelor’s degree in Law, Economics and Management, i.e. a minimum of 16 ECTS credits equivalent to 160 hours of tuition.
- or provide evidence of a two-year post-A-level qualification (Validation of Higher Education Studies – VES) in management and/or marketing, or in related fields (Psychology, Law, Economics, Sports Science, etc.), and submit a VAPP application.
- or provide evidence of a three-year post-A-level qualification in a related field (Psychology, Law, Economics, Sports Science, etc.)
- or provide evidence of professional or personal experience (VAE and VAPP) in the fields of sales, commerce and/or marketing
Candidates will be selected based on an assessment of their academic record, a motivational interview and an evaluation of their project proposal and commitment.
16 people
Interviews, remediation with the educational referent and/or company referent during training.
Taking into account the satisfaction of beneficiaries during and at the end of training.
For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the TH referent.
In order to improve the quality of our service, you can send us your suggestions or complaints using the form available on our website.
Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.
Trainers experienced in individualising learning.
This course leads to a ‘general bachelor’s degree’ with specialisations in business, sales and digital marketing. It is made up of certified skill modules, which can be taken and validated separately.
Placement test by appointment.
Interview by appointment.
Your enrolment will be confirmed once your application has been approved by the CNAM/GRETA-CFA Provence committee and an apprenticeship contract has been signed with a company
Training is available between 15 and 45 days before the start of the course, depending on the funding body. Please contact us.
- Enter the job market as a Digital Sales and Marketing Manager, Project Manager, Product Manager, B-to-B Sales Development Officer, Business Development Officer, Technical Sales Representative, Digital Project Manager, Social Media Manager, etc.
- Continue your studies in Masters 1 and 2 in fields related to diagnostics and sales strategy in managerial and supervisory positions.
Access for people with disabilities
Accessible to people with disabilitiesTransport
establishment located in the north of the city (direction tarascon avignon) opposite Ets Leclerc
Course run in partnership with the CNAM PACA
.Success rate: 100% out of 12 people sitting the exam
Satisfaction rate: 100% out of 1 people who responded to our satisfaction survey
Overall rate of integration into employment: XX%
Rate of integration into the targeted profession : XX%
Continuation rate: %
Recommendation rate: 100% out of 1 people who responded to our satisfaction survey
Breakdown rate for apprenticeship contracts signed: 0%
Our indicators can be consulted at: cliquez ici
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