Bachelor's degree in Commerce, Sales and Digital Marketing (specialising in Tourism)

Professionalise students/trainees in operational and middle management roles involving sales management, customer relations, project and team management, operational marketing, web communication, distribution and e-Commerce.

At the end of their training, graduates will be able to:

- implement a marketing, sales and distribution strategy defined by the company.

- market the company's product and service offering.

- perform sales reporting functions, steering sales operations.

- use the main contractual tools applicable to sales and distribution.

- perform field management functions for sales forces.

- participate in the implementation of a competitive intelligence system.

- use the information processing tools that are the benchmarks in the sales function.

- implement budgetary and control systems for commercial activity.

- focus, adapt and apply the techniques and skills acquired to the "Tourism and Heritage" activity developed in the Arles area.

ESC103 Strategic and Competitive Intelligence: its stakes and its place in company policy. Applying the theoretical inputs in a situational setting based on a real company case.

CSV002 Introduction to customer relationship management: organisational, commercial and marketing components. Approach and mastery of technological tools opening up a dynamic of multiple interaction channels.

ESC123 Electronic Marketing - Digital Marketing: assessing and mastering the potential and challenges of e-business, integrating the Web dimension into the company's general policy and marketing strategy, participating effectively in concrete projects in these areas.

ACD109 Negotiation and Sales Force Management: integrating the marketing approach into the design of the sales action plan and ensuring the implementation of the actions selected, developing negotiation and sales force management skills.

MSE101 Organisational Management: understanding how organisations work and understanding their management, reading and organising activity using management tools.

CCG100 Accounting and management control: articulating the reading of the activity on a general accounting, management accounting and management control approach, the fundamental principles of cost calculation methods and the construction of a steering dashboard, the main stages of the budgetary process (drawing up budgets and budgetary control).

ESC101 Mercatique: Market research and the new challenges of Data

DRA103 Règles générales du droit des contrats: mastering the theoretical and practical aspects of the law of contracts and obligations, the regulations applied to relations between the company and its partners, concluding a contract and the risks inherent in its performance.

ESC122 Multi-channel communication strategy: deploying it and ensuring consistency across all its online and offline points of contact.

ANG300 Professional English: communicating orally and in writing in English in professional situations.

• Licence

Find out more about this qualification (RNCP35924, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

- Hold a Bac +2 diploma or a level 5 professional qualification registered with the RNCP (commercial experience appreciated).

- or have validated the L1 and L2 years of a Law Economics Management degree, i.e. 120 ECTS credits.

- or provide proof of a Bac+2 level of training (validation of higher education studies - VES).

- or provide proof of professional or personal experience (VAE and VAPP).

Candidates will be selected on the basis of an assessment of their academic record, a motivational interview and an evaluation of their project and capacity for commitment.

16 people

• Fully classroom-based training

• Personalised course
• Group lessons

• Resource centre
• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of entry to the training course.

Interviews, remediation with the educational referent and/or company referent during the course.

Taking account of beneficiary satisfaction during and at the end of the training course.

For beneficiaries with disabilities: possible adaptation of training and certification arrangements, support by the GRETA-CFA TH referent.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.

Trainers experienced in individualising learning.

Tests at the end of training (One-off assessment)

Positioning test by appointment.

Interview by appointment.

Download pre-registration form

- Enter the job market as a Digital Sales and Marketing Manager, Project Manager, Product Manager, B-to-B Sales Development Officer, Business Development Officer, Technical Sales Representative, Digital Project Manager, Social Media Manager, etc.

- Continue your studies in Masters 1 and 2 in fields related to diagnostics and sales strategy in managerial and supervisory positions.

Access for people with disabilities

Transport

establishment located in the north of the city (direction tarascon avignon) opposite Ets Leclerc

Course run in partnership with the CNAM PACA

Our indicators can be consulted on the website : cliquez ici

The school's added value:  access at a preferential rate to group catering. Boarding accommodation available. Support for international mobility (ERASMUS + project)

1st training session, we do not have Quality indicators.