Events: Creating, promoting and showcasing an event (Hotel, Café, Restaurant)

At the end of the 14-hour face-to-face training course, participants will be able to promote their events, menus and services using various media (social media, the internet, the press, radio, etc.).

DAY 1 Understanding the key elements of multi-channel communication

• Designing an attractive event
• Identifying suitable promotional media
• Developing a multi-channel promotional plan
• Creating engaging content to promote the event

DAY 2 Boosting the profile of your events: media relations and impact measurement

• Maximising the event’s visibility and impact at every stage
• Measuring ROI and capitalising on the benefits
• Managing press and media relations
• Each participant has drawn up their own operational action plan to promote their events, menus and services using various media (social media, the internet, the press, radio, etc.)

• Certification of prior learning

Maximum total duration of 14 hours
The duration of the course is indicative and will be determined according to your profile.

• All audiences

• Experience in the promotion, communication and management of their products.
• Basic familiarity with digital tools and social media.

16 people

Teaching method

• Fully classroom-based training

Teaching methods

The training takes place in person at the centre, which provides the ideal setting for building group dynamics, encouraging interactive discussions between trainees and making use of professional equipment.

Equipment

• Language laboratory
• Room equipped with networked computer workstations
• Unmarked room with video projector

Monitoring and individualisation

Positioning upstream of training entry.

Taking account of beneficiary satisfaction during and at the end of training.

Possibility of post-training support.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.

Trainers experienced in individualising learning.

Formative assessments

Total price incl. VAT : 392.00 €
Hourly rate incl. VAT : 28.00 Hourly rate including VAT: €28.00
. This price is indicative and non-contractual. Depending on your status, this course may be fully financed. Contact us.

Training is available between 15 and 45 days before the start of the course, depending on the funding body. Please contact us.

Contact us to register for a meeting.

These modules are designed to meet the needs of staff responsible for developing and implementing a strategy to be passed on to their teams, who are keen to enhance their skills in order to keep pace with changes in their roles – particularly in takeaway sales – and to meet their customers’ expectations.

Access for people with disabilities

Accessible to people with disabilities
. The site has an entrance for people with disabilities or reduced mobility. An intercom is available to open this door.

Catering

The Lycée has a school canteen and cafeteria which are only open during school holidays. Private catering options are available nearby;

Transport

Cannes train station nearby, bus stop 2 minutes' walk away.

A 100% practical approach: short, hands-on training.

Funding: 100% covered for AKTO member companies with fewer than 50 employees.

Benefits for businesses:

✔ Rapid skills development: Techniques that can be applied straight away.

✔ Increased visibility and promotion of their business.

1st training session, we have no Quality indicators.