E-Marketing and E-Commerce

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from 29 Apr 2025 to 16 Jul 2025

- Train e-commerce specialists in online commerce.

- Meet the new skills needs of the E-commerce and E-marketing market

- Manage online product catalogues, ensure updates and product showcase handling.

- Organise links between suppliers, customer contacts etc. in online distribution practices.

- Master web-marketing approaches and choose the implementation of tools according to targets or market.

- Be familiar with IT techniques, software environments and solutions.

- Be familiar with the new legal constraints in the e-commerce and e-marketing sector

- Be able to improve website traffic and optimise investments by effectively articulating the various Web Marketing levers

- Identify and deploy techniques for generating traffic to its website.

- Understand the key issues and factors involved in building online customer loyalty

- Increase the volume and quality of your online traffic.

- Measuring and improving the conversion rate on your site

- Getting to grips with and configuring the Google Marketing Platform & Ads interface

- Identifying and tracking priority KPIs in line with your challenges

M1: Integration

M2: Online marketing policy business component

M3: Online sales promotion business component

M4: The fundamentals of Social Media Organisation, with a focus on online sales

M5: Optimisation of SMO levers, with a focus on online sales

M6: E-commerce project management

M7: Optimisation of E-Commerce Site Referencing

M8: Creation of Qualified Traffic

M9: Analysis of Web Marketing Data and Performance

M10: The PrestaShop CMS

Assessment

Depending on individual needs: Educational support, refresher courses, preparation for post-training.

Certification of prior learning

Maximum total duration of 354 hours, including 60 hours on the job and 294 hours at the training centre.
The duration of the course is indicative and will be determined according to your profile.

All audiences

BAC+ 2 or Bac only if significant professional experience of at least 2 years in the field of communication, marketing or sales.

From Baccalaureate level or equivalent if self-taught experience and aptitude for digital technology.
Good command of the French language, both written and spoken - ability to analyse and summarise strongly required.

Specific job-related skills

Be a good listener, show empathy
Take initiative and make suggestions
Organise work according to priorities and objectives

12 people

Teaching method

Fully classroom-based training

Teaching methods

Group lessons
Services provided face-to-face and/or remotely

Equipment

Room equipped with networked computer workstations
Unmarked room with video projector

Monitoring and individualisation

Positioning prior to entry into training.

Interviews, remediation with the educational referent and/or company referent during training.

Taking into account beneficiary satisfaction during and at the end of training.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the TH referent.

In order to improve the quality of our service, you can send us your suggestions or complaints using the form available on our website.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.

Trainers experienced in individualising learning.

In-course evaluations (ECF)

Possibility of validating one or more blocks of skills

Hourly rate incl. VAT: €15.00
. This price is indicative and non-contractual. Depending on your status, this training can be fully financed. Contact us.

Present yourself with the liaison form from the prescriber (Mission locale, Pôle emploi...).

Training is available between 15 and 45 days before the start of the course, depending on the funding body. Please contact us.

from 29 Apr 2025 to 16 Jul 2025

Work in companies in the commercial and/or marketing sectors

Continue your studies to become an e-commerce manager or designer on the Internet: e-business project manager, webmaster or website animators

Customer relations and/or brand strategy: customer relations manager via the net, e-CRM solution salesperson, social media manager
Commercial professions in the information and communication technologies sector.

Access for people with disabilities

Accessible to people with disabilities
.

GOOGLE certifications

Cross-disciplinary skills: Soft Skills

An e-greta moodle online platform

1st training session, we do not have Quality indicators.