E-Marketing and E-Commerce

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Aucune session programmée pour le moment.
Contactez notre équipe pour toute demande d'information.

Upon completion of the course, the learner will be able to:

- Train e-commerce professionals specialising in online retail.

- Meet the market’s demand for new skills in e-commerce and e-marketing

- Manage online product catalogues, ensuring they are kept up to date and that products are promoted effectively.

- Organise links between suppliers, client contacts, etc., within online distribution practices.

- Master web marketing approaches and select the appropriate tools based on target audiences or the market.

- Understand IT techniques, environments and software solutions.

- Be familiar with the latest legal requirements in the e-commerce and e-marketing sectors

- Be able to improve website traffic and optimise investment by effectively coordinating the various web marketing levers

- Identify and implement techniques for driving traffic to your website.

- Understand the challenges and key factors involved in building online customer loyalty

- Increase the volume and quality of your online traffic.

- Measure and improve the conversion rate on your website

- Learn to use and configure the Google Marketing Platform & Ads interface

- Identify and monitor priority KPIs based on your specific objectives

The course is organised into several skill modules, allowing for step-by-step progression. It alternates between theoretical input, practical application and assessment sessions to promote practical and progressive learning.

M1: Induction

M2: Business component: online marketing policy

M3: Business component: online sales promotion

M4: The fundamentals of Social Media Optimisation (SMO), focused on online sales

M5: Optimising SMO strategies, focused on online sales

M6: E-commerce Project Management

M7: E-commerce Website SEO Optimisation

M8: Generating Qualified Traffic

M9: Data Analysis and Web Marketing Performance Analysis

M10: The PrestaShop CMS

Review

Tailored to individual needs: Educational support, refresher courses, preparation for post-training.

Throughout the programme, learners receive personalised support with regular monitoring by the teaching team and progress reviews to tailor the learning to each individual’s needs.

Skills are assessed progressively through role-plays, practical exercises, professional projects and assessments carried out throughout the course.

Our teaching methodology favours a practical, work-oriented approach: case studies, role-plays and collaborative activities enable learning in conditions that closely resemble the real-world workplace.

Certification of prior learning

Maximum total duration of 354 hours, including 60 hours on the job and 294 hours at the training centre.
The duration of the course is indicative and will be determined according to your profile.

All audiences

BAC+ 2 or Bac only if significant professional experience of at least 2 years in the field of communication, marketing or sales.

From Baccalaureate level or equivalent if self-taught experience and aptitude for digital technology.
Good command of the French language, both written and spoken - ability to analyse and summarise strongly required.

Specific job-related skills

Be a good listener, show empathy
Take initiative and make suggestions
Organise work according to priorities and objectives

12 people

Teaching method

Fully classroom-based training

Teaching methods

Group lessons
Services provided face-to-face and/or remotely

Equipment

Room equipped with networked computer workstations
Unmarked room with video projector

Monitoring and individualisation

Positioning prior to entry into training.

Interviews, remediation with the educational referent and/or company referent during training.

Taking into account beneficiary satisfaction during and at the end of training.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the TH referent.

In order to improve the quality of our service, you can send us your suggestions or complaints using the form available on our website.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.

Trainers experienced in individualising learning.

An end-of-course assessment serves to certify the skills acquired.

Hourly rate incl. VAT: €15.00
. This price is indicative and non-contractual. Depending on your status, this training can be fully financed. Contact us.

Present yourself with the liaison form from the prescriber (Mission locale, Pôle emploi...).

Training is available between 15 and 45 days before the start of the course, depending on the funding body. Please contact us.

Work in companies in the commercial and/or marketing sectors

Continue your studies to become an e-commerce manager or designer on the Internet: e-business project manager, webmaster or website animators

Customer relations and/or brand strategy: customer relations manager via the net, e-CRM solution salesperson, social media manager
Commercial professions in the information and communication technologies sector.

Access for people with disabilities

Accessible to people with disabilities
.

GOOGLE certifications

Cross-disciplinary skills: Soft Skills

An e-greta moodle online platform

1st training session, we do not have Quality indicators.