Developing your digital communications (Hotel, Café, Restaurant)

Upon completion of the 14-hour face-to-face training course, participants will be able to:

- Understand the challenges of digital visibility and make effective use of the various communication channels

- Define a digital communication strategy tailored to their objectives

Learners will be required to identify the key drivers of online visibility, understand the behaviour and expectations of internet users across different platforms, analyse their organisation’s current digital presence, and discover monitoring and analysis tools to track brand awareness and measure the performance of online visibility.

They will also clarify communication objectives, identify target audiences and adapt the tone, messages and media to their expectations.

By selecting the most relevant channels based on their objectives and available resources, they will be able to draw up a digital action plan and design attractive and engaging content.

They will then need to measure the impact of their actions and adjust their strategy based on key performance indicators.

DAY 1

• Master the fundamentals of digital visibility
• Explore an overview of digital communication channels
• Improve your company’s digital strategy
• Create engaging content

DAY 2

• Defining objectives and targets
• Developing a coherent and realistic strategy
• Measuring and adjusting performance
• Each group drew up its own personalised communication plan framework, serving as an operational roadmap for managing its digital visibility.

• Certification of prior learning

• All audiences

• Experience in marketing, communications and product management.
• Basic familiarity with digital tools and social media.

12 people

• Mixed training

The course combines face-to-face and distance learning. Learning takes place through a mix of sessions at the centre, virtual classes, online resources and regular support from the trainer.

• Room equipped with networked computer workstations
• Unmarked room with video projector

To help us improve the quality of our service, please send us your suggestions or complaints using the form available on our website.

For participants with disabilities: training and certification arrangements can be adapted, with support from the disability liaison officer.

Post-training support is available.

Participant satisfaction is assessed both during and at the end of the training.

An assessment is carried out prior to the start of the training.

Trainers experienced in individualising learning.

Assessors expert in observing and analysing results (mastery of skills).

Teachers certified by the French Education Nationale, Bac +3 trainers with significant experience in adult training, professional speakers.

Contact us to register for a meeting.

These modules are designed to meet the needs of staff responsible for developing and implementing a strategy to be passed on to their teams, who are keen to develop their skills in order to keep pace with changes in their roles – particularly in takeaway sales – and to meet their customers’ expectations.

Access for people with disabilities

The establishment meets disabled access requirements (access ramps, lift)

Catering

A school restaurant and snack bar are available on the premises

Transport

In the town centre, close to the bus station and SNCF train station, as well as bus routes (Boulevard de Strasbourg, Place de la Liberté)

A 100% practical approach: short, hands-on training.

Funding: 100% covered for AKTO member companies with fewer than 50 employees.

Benefits for businesses:

✔ Rapid skills development: Techniques that can be applied straight away.

✔ Increased visibility and promotion of the business.

1st training session, we have no Quality indicators.