Developing your digital communications (Hotel, Café, Restaurant)

Upon completion of the 14-hour face-to-face training course, participants will be able to:

- Understand the challenges of digital visibility and make effective use of the various communication channels

- Define a digital communication strategy tailored to their objectives

Learners will be required to identify the key drivers of online visibility, understand the behaviour and expectations of internet users across different platforms, analyse their organisation’s current digital presence, and discover monitoring and analysis tools to track brand awareness and measure the performance of online visibility.

They will also clarify communication objectives, identify target audiences and adapt the tone, messages and media to their expectations.

By selecting the most relevant channels based on their objectives and available resources, they will be able to draw up a digital action plan and design attractive and engaging content.

They will then need to measure the impact of their actions and adjust their strategy based on key performance indicators.

DAY 1

• Master the fundamentals of digital visibility
• Explore an overview of digital communication channels
• Improve your company’s digital strategy
• Create engaging content

DAY 2

• Defining objectives and targets
• Developing a coherent and realistic strategy
• Measuring and adjusting performance
• Each group drew up its own personalised communication plan framework, serving as an operational roadmap for managing its digital visibility.

• Certification of prior learning

Maximum total duration of 14 hours
The duration of the course is indicative and will be determined according to your profile.

• All audiences

• Experience in marketing, communications and product management.
• Basic familiarity with digital tools and social media.

16 people

Teaching method

• Fully classroom-based training

Teaching methods

The training takes place in person at the centre, which provides the ideal setting for building group dynamics, encouraging interactive discussions between trainees and making use of professional equipment.

Equipment

• Equipped technical platforms
• Room equipped with networked computer workstations
• Unmarked room with video projector

Monitoring and individualisation

Positioning upstream of training entry.

Taking account of beneficiary satisfaction during and at the end of training.

Possibility of post-training support.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.

Trainers experienced in individualising learning.

Formative assessments

Total price incl. VAT : 392.00 €
Hourly rate incl. VAT : 28.00 Hourly rate including VAT: €28.00
. This price is indicative and non-contractual. Depending on your status, this course may be fully financed. Contact us.

Training is available between 15 and 45 days before the start of the course, depending on the funding body. Please contact us.

Contact us to register for a meeting.

These modules are designed to meet the needs of staff responsible for developing and implementing a strategy to be passed on to their teams, who are keen to develop their skills in order to keep pace with changes in their roles – particularly in takeaway sales – and to meet their customers’ expectations.

Access for people with disabilities

Accessible to people with disabilities
. Access to premises and technical areas for people with disabilities or reduced mobility (ramps, lifts).

Catering

There are several snack bars and restaurants outside the Lycée.

Transport

The school is served by numerous city buses. Nice Thiers station is a 10-minute walk away. The school is also served by the Parc Impérial stop on the Chemins de Provence line.

A 100% practical approach: short, hands-on training.

Funding: 100% covered for AKTO member companies with fewer than 50 employees.

Benefits for businesses:

✔ Rapid skills development: Techniques that can be applied straight away.

✔ Increased visibility and promotion of the business.

1st training session, we have no Quality indicators.