Community Manager

At the end of their training, the trained professional will put their skills to work for a company or agency with the aim of anchoring and developing commercial activity qualitatively and quantitatively.

He will then be able to:

- Understand the opportunities offered by social networks

- Develop his presence on social networks

- Define a strategy to build and develop his community

- Animate his community

-. Building member loyalty and improving cohesion

- Producing content with high added value and that creates engagement

- Developing high-impact social campaigns

- Exploiting and animating social media based on B to B objectives

The fundamentals of SMO (Social Media optimisation):

- The fundamentals of Community Management

- Social media marketing strategy: engagement on different social networks and performance measurement

- Customer Advocacy: exploiting online customer reviews to convert them into marketing assets

- Social media in B to B: exploration, opportunities, use.

Writing and producing content for the web:

- Writing for web social networks: characteristics, syntax, impact

Optimising the various SMO levers:

- Developing your brand on LinkedIn

- Brand strategy and business on Facebook

- Running a Twitter account

- Opportunities offered by Snapchat, developing brand presence

- Gaining impact with Instagram, managing performance

- Renewing customer relations through Messaging and chatbots

- Broadcast strategies and conditions in Video marketing

- Broadcasting YouTube : strategy, budget , performance

Analysis of web marketing data and performance:

- Google Analytics: analysing a web audience and building reports and monitoring activity

- Google Analytics certification

Company-based training

• Google Certification
• Attestation of prior learning

• All audiences

Good reading and writing skills, an interest in analysing communication situations and the issues involved, an interest in communicating via social networks, a taste for exchanging ideas and customer relations.

12 people

• Mixed training

• Group lessons

• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of training entry.

Interviews, remediation with the educational referent and/or company referent during training.

Taking into account beneficiary satisfaction during and at the end of training.

Possibility of post-training support.

For beneficiaries with disabilities: possible adaptation of training and certification arrangements, support by the GRETA TH referent.

National Education certified teachers, Bac +3 trainers with significant experience in adult education, professional contributors.

Expert assessors in the observation and analysis of results (mastery of skills).

Experienced trainers in the individualisation of learning.

DiGiTT certification

Google certification

Integration into employment as a community manager in a company or agency

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Access for people with disabilities

Catering

Transport

Quality of trainers

Training techniques based on action and taking responsibility

Google Analytics certification