Community Manager

At the end of their training, the trained professional will put their skills to work for a company or agency with the aim of anchoring and developing commercial activity qualitatively and quantitatively.

He will then be able to:

- Understand the opportunities offered by social networks

- Develop his presence on social networks

- Define a strategy to build and develop his community

- Animate his community

-. Building member loyalty and improving cohesion

- Producing content with high added value and that creates engagement

- Developing high-impact social campaigns

- Exploiting and animating social media based on B to B objectives

The fundamentals of SMO (Social Media optimisation):

- The fundamentals of Community Management

- Social media marketing strategy: engagement on different social networks and performance measurement

- Customer Advocacy: exploiting online customer reviews to convert them into marketing assets

- Social media in B to B: exploration, opportunities, use.

Writing and producing content for the web:

- Writing for web social networks: characteristics, syntax, impact

Optimising the various SMO levers:

- Developing your brand on LinkedIn

- Brand strategy and business on Facebook

- Running a Twitter account

- Opportunities offered by Snapchat, developing brand presence

- Gaining impact with Instagram, managing performance

- Renewing customer relations through Messaging and chatbots

- Broadcast strategies and conditions in Video marketing

- Broadcasting YouTube : strategy, budget , performance

Analysis of web marketing data and performance:

- Google Analytics: analysing a web audience and building reports and monitoring activity

- Google Analytics certification

Company-based training

• Google Certification
• Attestation of prior learning

• All audiences

Good reading and writing skills, an interest in analysing communication situations and the issues involved, an interest in communicating via social networks, a taste for exchanging ideas and customer relations.

8 people

• Mixed training

• Group lessons

• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of training entry.

Taking account of beneficiary satisfaction during and at the end of training.

For beneficiaries with disabilities: possible adaptation of training and certification arrangements, support from the GRETA-CFA TH referent.

Trainers with 3 years' higher education and significant experience in adult training, professional lecturers.

Tests at the end of the course (One-off assessment)

Interview with a professional jury

Positioning test and interview by appointment.

Present yourself with the liaison form from the prescriber (Mission locale, Pôle emploi...).

Integration into employment as a community manager in a company or agency

-

Access for people with disabilities

Transport

Quality of trainers

Training techniques based on action and taking responsibility

Google Analytics certification

GRETA's plus points at academic level

Added value of the establishment:

• Quality of trainers
• Training techniques based on action and taking responsibility
• Laptop per learner
• Dedicated room, equipped with a video projector
• Internet connection, Wifi
• Rest room

Preparation for Google Analytics Certification

GRETA's plus points GRETA level

Satisfaction rate: Out of 8 people who responded to our satisfaction survey

• Very satisfied: 38%
• Satisfied: 63%

Overall job placement rate: 80%

Job placement rate: 80%

Recommendation rate: Out of 8 people who responded to our satisfaction survey

• Recommendation to10/10: 63%
• Recommendation at 9/10: 13%
• Recommendation at 8/10: 13%
• Recommendation at 7/10: 13%

Rate of further study: 0% (not concerned at present)

Rate of interruption during training: 0%

Our indicators can be consulted on the website : cliquez ici