Community Manager

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At the end of their training, the trained professional will put their skills to work for a company or agency with the aim of anchoring and developing commercial activity qualitatively and quantitatively.

He will then be able to:

- Understand the opportunities offered by social networks

- Develop his presence on social networks

- Define a strategy to build and develop his community

- Animate his community

-. Building member loyalty and improving cohesion

- Producing content with high added value and that creates engagement

- Developing high-impact social campaigns

- Exploiting and animating social media based on B to B objectives

The training course is organised into several thematic areas, enabling step-by-step progression. It alternates between theoretical input, practical exercises and assessment sessions to promote hands-on, progressive learning.

The fundamentals of SMO (Social Media Optimisation):

- The fundamentals of Community Management

- Social media marketing strategy: engagement across different social networks and performance measurement

- Customer Advocacy: leveraging online customer reviews to turn them into marketing assets

- Social media in B2B: exploration, opportunities, usage.

Writing and producing content for the web:

- Writing for social media platforms: characteristics, syntax, impact

Optimising various SMO levers:

- Building your brand on LinkedIn

- Brand and business strategy on Facebook

- Managing a Twitter account

- Opportunities offered by Snapchat, developing brand presence

- Maximising impact with Instagram, managing performance

- Revitalising customer relationships through messaging and chatbots

- Strategies and distribution conditions for video marketing

- YouTube distribution: strategy, budget and performance

Analysis of data and web marketing performance:

- Google Analytics: analysing a web audience, creating reports and monitoring activity

- Google Analytics certification

Our teaching methodology prioritises a practical, industry-focused approach and offers guided on-the-job training to enable learning in real-world conditions.

Skills are assessed progressively through role-plays, practical exercises, professional projects and assessments carried out throughout the course.

Throughout the course, learners receive personalised support with regular monitoring by the teaching team and progress reviews to tailor the learning experience to each individual’s needs.

Google Certification
Attestation of prior learning

Total maximum duration of 574 hours, including 105 hours in a company and 469 hours at the training centre.
The duration of the course is indicative and will be determined according to your profile.

All audiences

Good reading and writing skills, an interest in analysing communication situations and the issues involved, an interest in communicating via social networks, a taste for exchanging ideas and customer relations.

8 people

Teaching method

Mixed training

Teaching methods

Group lessons

Equipment

Room equipped with networked computer workstations
Unmarked room with video projector

Monitoring and individualisation

Positioning upstream of training entry.

Taking account of beneficiary satisfaction during and at the end of training.

For beneficiaries with disabilities: possible adaptation of training and certification arrangements, support from the GRETA-CFA TH referent.

Trainers with 3 years' higher education and significant experience in adult training, professional lecturers.

The final assessment, a final practical test, certifies the learning outcomes.

Total price incl. VAT : 6566.00 €
Hourly rate incl. VAT : 14.00 Hourly rate including VAT: €14.00
. This price is indicative and non-contractual. Depending on your status, this training course may be fully financed. Contact us.

Positioning test and interview by appointment.

Present yourself with the liaison form from the prescriber (Mission locale, Pôle emploi...).

Depending on the funding body, training is available between 15 and 45 days before the start of the course. Please contact us for further information.

Integration into employment as a community manager in a company or agency

Access for people with disabilities

Accessible to people with disabilities
.

Transport

Quality of trainers

Training techniques based on action and taking responsibility

Google Analytics certification

GRETA's plus points at academic level

Added value of the establishment: