Community Manager

At the end of their training, the trained professional will put their skills to work for a company or agency with the aim of anchoring and developing commercial activity qualitatively and quantitatively.

He will then be able to:

- Understand the opportunities offered by social networks

- Develop his presence on social networks

- Define a strategy to build and develop his community

- Animate his community

-. Building member loyalty and improving cohesion

- Producing content with high added value and that creates engagement

- Developing high-impact social campaigns

- Exploiting and animating social media based on B to B objectives

The training course is organised into several thematic areas, enabling step-by-step progression. It alternates between theoretical input, practical exercises and assessment sessions to promote hands-on, progressive learning.

The fundamentals of SMO (Social Media Optimisation):

- The fundamentals of Community Management

- Social media marketing strategy: engagement across different social networks and performance measurement

- Customer Advocacy: leveraging online customer reviews to turn them into marketing assets

- Social media in B2B: exploration, opportunities, usage.

Writing and producing content for the web:

- Writing for social media platforms: characteristics, syntax, impact

Optimising various SMO levers:

- Building your brand on LinkedIn

- Brand and business strategy on Facebook

- Managing a Twitter account

- Opportunities offered by Snapchat, developing brand presence

- Maximising impact with Instagram, managing performance

- Revitalising customer relationships through messaging and chatbots

- Strategies and distribution conditions for video marketing

- YouTube distribution: strategy, budget and performance

Analysis of data and web marketing performance:

- Google Analytics: analysing a web audience, creating reports and monitoring activity

- Google Analytics certification

Our teaching methodology prioritises a practical, industry-focused approach and offers guided on-the-job training to enable learning in real-world conditions. 

Skills are assessed progressively through role-plays, practical exercises, professional projects and assessments carried out throughout the course.

Throughout the course, learners receive personalised support with regular monitoring by the teaching team and progress reviews to tailor the learning experience to each individual’s needs.

• Google Certification
• Attestation of prior learning

• All audiences

Good reading and writing skills, an interest in analysing communication situations and the issues involved, an interest in communicating via social networks, a taste for exchanging ideas and customer relations.

10 people

• Fully classroom-based training

• Group lessons
• Services provided face-to-face and/or remotely

• Room equipped with networked computer workstations

Positioning upstream of entry to training.

Interviews, remediation with the educational referent and/or company referent during training.

Taking into account the satisfaction of beneficiaries during and at the end of training.

Possibility of post-training support.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the GRETA-CFA TH referent.

Trainers with 3 years' higher education and significant experience in adult education, professional lecturers.

Trainers experienced in the individualisation of learning.

The final assessment, a final practical test, certifies the learning outcomes.

Present yourself with the liaison form from the prescriber (Mission locale, Pôle emploi...).

Integration into employment as a community manager in a company or agency

-

Access for people with disabilities

Quality of trainers

Training techniques based on action and taking responsibility

Google Analytics certification

• Number of learners * : 25

• Satisfaction rate * : 83%
  
Exam pass rate * : NOT CONCERNED


• Integration rate at end of course *: 47%
  
  
• Continuation rate *: 9%
  
  
Break-up rate *: 0%

Drop-out rate * : 0%

* Reference period 01/09/2022 to 30/07/2023, calculated on the number of responses obtained

• Added value:
  

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