Community Manager

At the end of their training, the trained professional will put their skills to work for a company or agency with the aim of anchoring and developing commercial activity qualitatively and quantitatively.

He will then be able to:

- Understand the opportunities offered by social networks

- Develop his presence on social networks

- Define a strategy to build and develop his community

- Animate his community

-. Building member loyalty and improving cohesion

- Producing content with high added value and that creates engagement

- Developing high-impact social campaigns

- Exploiting and animating social media based on B to B objectives

The fundamentals of SMO (Social Media optimisation):

- The fundamentals of Community Management

- Social media marketing strategy: engagement on different social networks and performance measurement

- Customer Advocacy: exploiting online customer reviews to convert them into marketing assets

- Social media in B to B: exploration, opportunities, use.

Writing and producing content for the web:

- Writing for web social networks: characteristics, syntax, impact

Optimising the various SMO levers:

- Developing your brand on LinkedIn

- Brand strategy and business on Facebook

- Running a Twitter account

- Opportunities offered by Snapchat, developing brand presence

- Gaining impact with Instagram, managing performance

- Renewing customer relations through Messaging and chatbots

- Broadcast strategies and conditions in Video marketing

- Broadcasting YouTube : strategy, budget , performance

Analysis of web marketing data and performance:

- Google Analytics: analysing a web audience and building reports and monitoring activity

- Google Analytics certification

Company-based training

• Google Certification
• Attestation of prior learning

• All audiences

Good reading and writing skills, an interest in analysing communication situations and the issues involved, an interest in communicating via social networks, a taste for exchanging ideas and customer relations.

16 people

• Fully classroom-based training

• Personalised course

• Room equipped with networked computer workstations

Positioning prior to entry into training.

Interviews, remediation with the educational referent and/or company referent during training.

Possibility of post-training support.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the GRETA-CFA TH referent.

Trainers experienced in individualised learning.

Contrôle en cours de formation (CCF)

Possibilité de valider un/des blocs de compétences

Certification Google Analytics

Integration into employment as a community manager in a company or agency

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Access for people with disabilities

Quality of trainers

Training techniques based on action and taking responsibility

Google Analytics certification

Satisfaction rate: 87% out of 12 people who responded to our satisfaction survey

Overall rate of integration into employment: 25%

Rate of integration into the target profession: 16%

Rate of recommendation: 87% out of 12 people who responded to our satisfaction survey

Rate of continuing studies: 8%

Rate of interruption during training: 0%