Hotel marketing

The aim of this course is to acquire the technical and practical skills required for positions as sales managers in the hotel and restaurant trade and in holiday facilities such as gîtes and bed and breakfasts in coastal, midland and highland areas. It aims to provide a grounding in business management and, above all, enables future professionals to discover and master the tools needed to publicise and develop their business in a competitive environment and using new technologies. 

The course is based on the following concepts:

- Accounting and financial management

- Competitive intelligence and benchmarking

- Hotel/restaurant and e-tourism

- Website

- Revenue management (yield management)

- Trends and conclusion

- English for professional purposes

- Techniques for finding and accessing employment

With a alternation between periods in the training centre ( 280 h) and work experience in a company (140h)

• Certification of prior learning

Total maximum duration of 420 hours, including 140 hours in a company and 280 hours at the training centre.
The duration of the course is indicative and will be determined according to your profile.

• All audiences

Jobseekers, young people or adults, who have validated with their CEP a project to create or take over a business in the HR sector, or tourist establishment, or sales manager(s), or head of department.

The candidate should be able to provide evidence of experience in the field of customer relations, hotels or catering

- Proficiency in English,

- Evidence of a level IV education

- Or have 3 years' experience in the hotel or restaurant sector

10 people

Teaching method

• Fully classroom-based training

Teaching methods

• Group lessons
• Services provided face-to-face and/or remotely

Equipment

• Resource centre
• Room equipped with networked computer workstations
• Unmarked room with video projector

Monitoring and individualisation

Positioning upstream of training entry.

Interviews, remediation with the educational referent and/or company referent during training.

Taking account of beneficiary satisfaction during and at the end of training.

Possibility of post-training support.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the TH referent.

In order to improve the quality of our service, you can send us your suggestions or complaints using the form available on our website.

Trainers with experience in individualised learning.

Teachers certified by the French Education Nationale, Bac +3 trainers with significant experience in adult training, professional speakers.

Professional project

Professional portfolio

Total price including VAT: €3360.00
Hourly rate: €12.00 Hourly rate including VAT: €12.00
. This price is indicative and non-contractual. Depending on your status, this training course may be fully financed. Contact us.

Positioning test by appointment.

Interview by appointment.

Present yourself with the liaison form from the prescriber (Mission locale, Pôle emploi...).

Depending on the funding body, training is available between 15 and 45 days before the start of the course. Please contact us for further information.

Access the following professions: Manager, director , commercial in the HR secetur

Access for people with disabilities

Accessible to people with disabilities
. the establishment is accessible to the disabled (ground-floor rooms and lifts)

Catering

A canteen and the hostel cafeteria are available to trainees. We also have 3 application restaurants.

Transport

The Lycée Paul AUGIER is located 50 metres from Nice Saint Augustin railway station and is served by tram lines 2 and 3, bus and interurban bus (