Web referencing manager

• Be able to improve website traffic and optimise investment by effectively linking the various Web Marketing levers
• Identify and deploy techniques for generating traffic to your website
• Get to grips with the issues and key factors involved in on-line loyalty
• Increase the volume and quality of your online traffic
• Measure and improve the conversion rate on your site
• Get to grips with and configure the Google Analytics interface
• Identify and monitor the priority KPIs according to your challenges

Integration period: Welcome - Presentation of the training objectives - Familiarity with the professional environment - Adapting the training path

Optimising the referencing of an e-commerce site: Search and display levers - Emailing - New online acquisition levers - Generating traffic and acquisition - Performance of acquisition campaigns - Acquisition rate, conversion rate : Boosting online performance

Analysis of web marketing data and performance : Google Analytics - Preparing for Google Analytics certification - Google Tag manager

Creating qualified traffic : Optimising Google Adwords campaigns - Google Adwords certification preparation - Written and oral communication

Fcompany work-based training

• Certification of prior learning Level 5 (BTS)

• All audiences

• Training accessible from a Bac + 2 or corresponding level in the field of computer science acquired in self-taught.
• Formalised professional project.
• Mastery of the French language in writing and orally

12 people

• Mixed training

• Group lessons

• Room equipped with networked computer workstations

Positioning upstream of training entry.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

Google Analytics certification -Certification "The fundamentals of Google Adwords"

Préparation Certification Voltaire

Positioning test by appointment.

Interview by appointment.

The web referencing manager works in advertising, communications and sales promotion agencies, or on a freelance basis, working with various departments (management, IT, communications, etc.) and stakeholders (clients, production managers, printers, photographers, film directors, etc.).

Access for people with disabilities

Transport

Access by train:

Nearby SNCF train station - Aix-en-Provence TGV station + regular shuttles to the bus station.

Access by road:

A7 motorway, towards Aix exit N°29

A8 motorway, towards Aix exit N°30

• Group courses / Equipped technical platforms
• Mainly face-to-face training

• Professional instructors, minimum bac+3 with significant experience in adult training