BTS NDRC Negotiation, Digitalisation of Customer Relations

Upon completion of their course, graduates of the BTS NDRC will be able to:

- Support the client/customer throughout the sales process, from the prospecting stage to customer retention: providing advice, market monitoring, quotations, liaising with contacts, site visits, prospecting, negotiation, sales and purchasing, follow-up and after-sales service.
- Master negotiation and sales techniques in B2B, B2C and B2G contexts
- Manage, as part of an omnichannel strategy, multiple touchpoints to build closer relationships with customers, and offer them virtually bespoke solutions 
- Help the customer maintain loyalty to the company and the brand, through personalised communication and service planning,
- Manage commercial content relating to the use of websites, mobile apps and social media, or at the very least monitor ratings and recommendations on forums and blogs…

- Manage customer relations as part of a team by sharing information and responsibilities with colleagues within the organisation: field sales representatives, remote sales representatives, site managers, network partners, etc.

- Drive a sales and marketing strategy developed in collaboration with all those involved in customer relations, as well as with the organisation’s partners across all functional areas: production, research, development, marketing, finance, legal, administration, etc.

The course is organised into several skill modules, enabling step-by-step progression. It alternates between theoretical input, practical exercises and assessment sessions to promote practical and progressive learning.

BC01 – Customer relations and sales negotiation

• Targeting and prospecting customers
• Negotiating and managing customer relationships
• Organising and running a sales event
• Analysing and sharing sales information

BC02 - Remote customer relations and digitalisation

• Mastering omnichannel relations
• Facilitating digital relations
• Developing customer relations in e-commerce

BC03 - ‘Customer’ relations and network management

• Establishing and promoting the product range with retailers
• Developing and managing a partner network
• Creating and managing a direct sales network

General knowledge, written and oral communication

• Summarising information, adhering to the conventions of written language and providing reasoned responses
• Adapting oral communication to the context and structuring one’s contribution

Modern Languages 1

• Comprehension of written documents
• Oral production and interaction

Economic, legal and managerial knowledge

• Utilising an economic and legal database
• Proposing well-reasoned solutions drawing on economic, legal and managerial concepts
• Drawing up an analysis (or part of an analysis) to inform decision-making
• Presenting analyses and proposals in a coherent and well-reasoned manner

Throughout the course, learners receive personalised support with regular monitoring by the teaching team and progress reviews to tailor the learning experience to each individual’s needs.

A work placement also enables participants to develop professional skills in a real-world setting.

Skills are assessed progressively through role-plays, practical exercises, professional projects and assessments carried out throughout the course.

Our teaching methodology prioritises a practical, work-oriented approach: case studies, role-plays, practical scenarios and collaborative activities enable learners to learn in conditions that closely resemble the real working world.

• Diploma from the Ministry of Higher Education and Research Level 5

Find out more about this qualification (RNCP38368, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

Maximum total duration of 1,350 hours
The duration of the course is indicative and will be determined according to your profile.

• All audiences

Technological, general or vocational baccalaureate or level IV or 3 years' professional experience.

24 people

Teaching method

• Fully classroom-based training

Teaching methods

• Personalised course
• Group lessons

Equipment

• Room equipped with networked computer workstations
• Unmarked room with video projector

Monitoring and individualisation

Positioning upstream of entry to training.

For beneficiaries with disabilities: possible adaptation of training and certification arrangements, support from the Nice Académique CFA disability referent.

Equivalences and gateways: to be studied on a case-by-case basis depending on the candidate's background.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

Assessments are organised throughout the course and at the end of the programme, in accordance with the qualification framework. Assessment tests may take the form of in-course assessments (CCF) and/or final examinations.

Support with exam preparation is provided throughout the course to help candidates succeed.

This qualification is awarded following validation by the academic examination board.

If a candidate fails the qualification, they retain credit for the modules they have passed and may retake the remaining examinations at a later date. The modules passed remain valid for 5 years

Total price including VAT: €15300.00
. This price is indicative and non-contractual. Depending on your status, this course may be fully financed. Contact us.

Preferences on Parcoursup and pre-registration via the link: cliquez ici

In apprenticeship: Training is available up to 3 months after the start of the course, subject to validation of your application, the assignments given in the host organisation (diploma compliance) and available places

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- Sales Adviser, Account Manager or Client Manager

- E-commerce Site Manager, Web Community Manager, E-commerce Copywriter

- Sales Manager

Further study is possible:

• Professional Bachelor’s degree in Insurance, Banking and Finance, specialising in client management
• Professional Bachelor’s degree in Product and Service Marketing
• Professional Bachelor’s degree in E-commerce and Digital Marketing
• Professional Bachelor’s degree specialising in operational marketing
• Professional Bachelor’s degree specialising in technical sales
• Sales representative (Négoventis network)
• SKEMA BS degree programme

Access for people with disabilities

Accessible to people with disabilities
. The premises available for apprenticeship training can accommodate people with reduced mobility.

Catering

A school canteen and a foyer are available during term time. Outside school hours, there are a number of private restaurants around the school.

Transport

The establishment is served by the city bus and St Philippe station is a 20-minute walk away.

Learning dynamics built on professional simulations and group mobilisation

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Success rate 2025: 100% out of 17 candidates sitting the exam

Satisfaction rate: 100%

Overall employment rate: 64%

Employment rate in the targeted profession: 78%

Dropout rate during training: 22.73%

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