BTS NDRC Negotiation, Digitalisation of Customer Relations

At the end of their training course, BTS NDRC graduates will be able to:
- Accompany customers/users throughout the sales process, from the prospecting phase to the loyalty-building phase: advice, monitoring, estimates, contacts, visits, prospecting, negotiation, sales/purchases, follow-up and after-sales.
- Mastering B-to-B and B-to-C negotiation and sales techniques
- Managing multiple points of contact as part of an omnichannel strategy in order to establish closer links with customers,
- Helping customers to remain loyal to the company and the brand,
- Helping customers to remain loyal to the company and the brand, through communication and the programming of personalised services,
- Mastering commercial content linked to the use of websites, mobile applications and social networks
- Managing customer relations as part of a team, sharing information and responsibilities with partners in the company: field sales representative, remote sales representative, site manager, network partners, etc.
- To implement a sales and marketing strategy built up with all the players in customer relations, as well as with the organisation's partners in all functional areas: production, research, development, finance, legal, administration, etc.

Customer relations and sales negotiation
- Targeting and prospecting customers
- Negotiating, supporting, leading and promoting "customer" relations
- Sales intelligence and expertise
- Organising and leading a sales event
- Using and pooling sales information
Remote customer relations and digitalisation
- Managing remote customer relations
- Managing e-relations, management and promotion of e-commerce sales
Customer relations and network management
- Management of distributor networks: establishment and promotion of the offer
- Development and management of a network of partners
- Creation and management of a direct sales network
General culture, written and oral expression
- Synthesis and analysis of documents, points of view and argumentation
- Respect for the constraints of the written language
- Adaptation of one's oral communication to the communication situation
- Organisation of one's speech: oral expression and interaction
Living languages 1
Understand an informative article, talk about consumption, characterise an object or service, negotiate and discuss a price, report someone else's words or experience or your own experience, warn, concede and oppose, ask for clarification, guide, suggest a product, argue, make assumptions, recommendations.
Present the advantages and disadvantages of various options in a clear statement, explain and defend your point of view, understand technical discussions in your field of activity, understand long, complex texts.
Economic, legal and managerial culture
- Use of a documentary database
- Argumentation based on economic, legal and managerial concepts and methodologies
- Diagnosis to prepare for decision-making

• Diploma from the Ministry of National Education and Youth Level 5 (BTS)

Find out more about this qualification (RNCP34030, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

Maximum total duration of 1,350 hours
The duration of the course is indicative and will be determined according to your profile.

• All audiences

Technological, general or vocational baccalaureate or level IV and 3 years' professional experience.

24 people

Teaching method

• Fully classroom-based training

Teaching methods

• Personalised course
• Group lessons

Equipment

• Room equipped with networked computer workstations
• Unmarked room with video projector

Monitoring and individualisation

For beneficiaries with disabilities: possible adaptation of training and certification procedures, support from the CFA de l'Académie de Nice's disability advisor.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

In-course assessment (CCF)

Tests at the end of training (One-off assessment)

Total price including VAT: €15300.00
. This price is indicative and non-contractual. Depending on your status, this course may be fully financed. Contact us.

Application review by Lycée du Parc Impérial - Nice

Registration: cliquez ici

Apprenticeship: The course is available within a minimum of 48 hours, subject to validation of your application and availability of places, until the end of the 1st month of the course.

- Sales consultant, Business or customer manager

- E-commerce site manager, Web community sales manager, E-commerce copywriter

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Access for people with disabilities

Accessible to people with disabilities
. The premises available for apprenticeship training can accommodate people with reduced mobility.

Catering

A school canteen and a foyer are available during term time. Outside school hours, there are a number of private restaurants around the school.

Transport

The establishment is served by the city bus and St Philippe station is a 20-minute walk away.

Learning dynamics built on professional simulations and group mobilisation

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Success rate: 95%

Satisfaction rate: 100%

Study continuation rate: 57%

Interruption rate during the course: 25%

Overall job placement rate: 43%

Termination rate of apprenticeship contracts: 17%