BTS NDRC Negotiation, Digitalisation of Customer Relations

At the end of their training course, BTS NDRC graduates will be able to:
- Accompany customers/users throughout the sales process, from the prospecting phase to the loyalty-building phase: advice, monitoring, estimates, contacts, visits, prospecting, negotiation, sales/purchases, follow-up and after-sales.
- Mastering B-to-B and B-to-C negotiation and sales techniques
- Managing multiple points of contact as part of an omnichannel strategy in order to establish closer links with customers,
- Helping customers to remain loyal to the company and the brand,
- Helping customers to remain loyal to the company and the brand, through communication and the programming of personalised services,
- Mastering commercial content linked to the use of websites, mobile applications and social networks
- Managing customer relations as part of a team, sharing information and responsibilities with partners in the company: field sales representative, remote sales representative, site manager, network partners, etc.
- To implement a sales and marketing strategy built up with all the players in customer relations, as well as with the organisation's partners in all functional areas: production, research, development, finance, legal, administration, etc.

Customer relations and sales negotiation
- Targeting and prospecting customers
- Negotiating, supporting, leading and promoting "customer" relations
- Sales intelligence and expertise
- Organising and leading a sales event
- Using and pooling sales information
Remote customer relations and digitalisation
- Managing remote customer relations
- Managing e-relations, management and promotion of e-commerce sales
Customer relations and network management
- Management of distributor networks: establishment and promotion of the offer
- Development and management of a network of partners
- Creation and management of a direct sales network
General culture, written and oral expression
- Synthesis and analysis of documents, points of view and argumentation
- Respect for the constraints of the written language
- Adaptation of one's oral communication to the communication situation
- Organisation of one's speech: oral expression and interaction
Living languages 1
Understand an informative article, talk about consumption, characterise an object or service, negotiate and discuss a price, report someone else's words or experience or your own experience, warn, concede and oppose, ask for clarification, guide, suggest a product, argue, make assumptions, recommendations.
Present the advantages and disadvantages of various options in a clear statement, explain and defend your point of view, understand technical discussions in your field of activity, understand long, complex texts.
Economic, legal and managerial culture
- Use of a documentary database
- Argumentation based on economic, legal and managerial concepts and methodologies
- Diagnosis to prepare for decision-making

• Diploma from the Ministry of National Education and Youth Level 5 (BTS)

Find out more about this qualification (RNCP34030, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

Technological, general or vocational baccalaureate or level IV and 3 years' professional experience.

15 people

• Fully classroom-based training

• Personalised course
• Group lessons

• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of entry to training.

Interviews, remediation with the educational referent and/or company referent during training.

Taking into account the satisfaction of beneficiaries during and at the end of training.

Possibility of post-training support.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the GRETA-CFA TH referent.

Trainers with experience in individualising learning.

Teachers certified by the French Education Nationale, Bac +3 trainers with significant experience in adult training, professional speakers.

Course-based assessment (CCF) and

Tests at the end of training (One-off assessment)

Possibility of validating one or more skill blocks

Applications on Parcoursup.

Interview by appointment.

Pre-enrolment pack to download

On an apprenticeship or professionalisation contract

The course is entirely free in the case of an apprenticeship or professionalisation contract.

- Sales consultant, Business or customer manager

- E-commerce site manager, Web community sales manager, E-commerce copywriter

Access for people with disabilities

Learning dynamics built on professional simulations and group mobilisation

Support throughout the course (in-company monitoring - mock BTSs - individual preparation for exams, etc.), with a committed teaching team ready to listen to you.

Success rate: 75%

80% of our apprentices are satisfied with the educational supervision of the course

Our indicators can be consulted on the website : cliquez ici