This sandwich course is eligible for the CPF.
The activity of the holder of the Advanced Technician's Certificate in Customer Relations Negotiation and Digitisation (NDRC) is part of a context of profound and permanent changes in sales professions, themselves linked to developments and to the place occupied by the sales function in the strategies of companies and organisations. New technologies and the dematerialisation of trade are making the behaviour of buyers and consumers more complex. Demands are intensifying and changing purchasing criteria, with the services and experience offered taking on as much importance as the product itself. More than ever, the relationship that customers have with the brand and with sales staff is a key factor in differentiating offers. The strategies undertaken and the skills of sales staff are therefore being impacted.
and offer them quasi-tailored solutions
- Help customers maintain loyalty to the company and the brand, through communication and programming of individualised services,
- Control commercial content related to the use of websites, mobile applications and social networks or at least follow ratings, recommendations from forums, blogs....
- Manage customer relations as part of a team, sharing information and responsibilities with partners within the company: field sales representatives, remote sales representatives, site managers, network partners, etc.
- Manage a sales and marketing strategy developed in conjunction with all those involved in customer relations, as well as with the organisation's partners, whatever their functional area: production, research, development, marketing, finance, legal, administration, etc.
BC 01 - Customer relations and sales negotiation
- Targeting and prospecting customers
- Negotiating, supporting "customer" relations
- Organising and leading a sales event
- Using and pooling sales information
BC02 - Remote customer relations and digitalisation
- Mastering omnichannel relations
- leading digital relations
- developing e-commerce customer relations
BC03 - Customer relations and network management
- Implementing and promoting the offer with distributors
- Developing and managing a network of partners
- Creating and managing a direct sales network
General culture, written and oral expression
- Summarising information, respect the constraints of the written language and respond in a reasoned manner
Adapt your oral communication to the communication situation and organise your speech
Living languages 1
- Understand written documents
- Produce and interact orally
Economic, legal and managerial culture, legal and managerial culture
- Use an economic and legal document base
- Propose reasoned solutions using economic, legal and managerial concepts
- Draw up a diagnosis (or part of a diagnosis) in preparation for decision-making
- Present analyses and proposals in a coherent and reasoned manner
Find out more about this qualification (RNCP38368, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.
Technological, general or vocational baccalaureate or level IV and 3 years' professional experience.
16 people
Positioning upstream of entry to training.
Equivalences and gateways, please consult us: accueil@greta-cfa-84.fr
For beneficiaries with disabilities: examination of possible adaptations (reception, training and certification arrangements, compensation arrangements): contact: referent.handicap@greta-cfa-84.fr
Interviews, remediation with the educational referent and/or company referent during training.
Beneficiary satisfaction is taken into account during and at the end of training.
Possibility of post-training support.
Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.
In-course assessment (CCF)
Tests at the end of training (One-off assessment)
Possibility of validating one or more blocks of skills
In the event of partial validation of the certification, the period of validity of the modules obtained is : 5 years
Positioning test and interview by appointment: accueil@greta-cfa-84.fr
Positions on Parcoursup
Pre-registration link: cliquez ici
- Sales consultant, Business or customer manager
- E-commerce site manager, Web community sales manager, E-commerce copywriter
>.Access for people with disabilities
Accessible to people with disabilitiesLearning dynamics built on professional simulations and group mobilisation
(Rate calculated on leavers from the course)
* Reference period 01/09/2023 to 30/07/2024, calculated on the number of responses obtained
Openings: Enables you to enter working life and become a salesperson, sales assistant, customer adviser, sales representative, progressing with seniority to management positions such as Area Manager, Head of Sales.Continuing your studies allows you to target positions of responsibility.
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