BTS NDRC Negotiation, Digitalisation of Customer Relations

At the end of their training course, BTS NDRC graduates will be able to:
- Accompany customers/users throughout the sales process, from the prospecting phase to the loyalty-building phase: advice, monitoring, estimates, contacts, visits, prospecting, negotiation, sales/purchases, follow-up and after-sales.
- Mastering B-to-B and B-to-C negotiation and sales techniques
- Managing multiple points of contact as part of an omnichannel strategy in order to establish closer links with customers,
- Helping customers to remain loyal to the company and the brand,
- Helping customers to remain loyal to the company and the brand, through communication and the programming of personalised services,
- Mastering commercial content linked to the use of websites, mobile applications and social networks
- Managing customer relations as part of a team, sharing information and responsibilities with partners in the company: field sales representative, remote sales representative, site manager, network partners, etc.
- To implement a sales and marketing strategy built up with all the players in customer relations, as well as with the organisation's partners in all functional areas: production, research, development, finance, legal, administration, etc.

Customer relations and sales negotiation
- Targeting and prospecting customers
- Negotiating, supporting, leading and promoting "customer" relations
- Sales intelligence and expertise
- Organising and leading a sales event
- Using and pooling sales information
Remote customer relations and digitalisation
- Managing remote customer relations
- Managing e-relations, management and promotion of e-commerce sales
Customer relations and network management
- Management of distributor networks: establishment and promotion of the offer
- Development and management of a network of partners
- Creation and management of a direct sales network
General culture, written and oral expression
- Synthesis and analysis of documents, points of view and argumentation
- Respect for the constraints of the written language
- Adaptation of one's oral communication to the communication situation
- Organisation of one's speech: oral expression and interaction
Living languages 1
Understand an informative article, talk about consumption, characterise an object or service, negotiate and discuss a price, report someone else's words or experience or your own experience, warn, concede and oppose, ask for clarification, guide, suggest a product, argue, make assumptions, recommendations.
Present the advantages and disadvantages of various options in a clear statement, explain and defend your point of view, understand technical discussions in your field of activity, understand long, complex texts.
Economic, legal and managerial culture
- Use of a documentary database
- Argumentation based on economic, legal and managerial concepts and methodologies
- Diagnosis to prepare for decision-making

• Diploma from the Ministry of National Education and Youth Level 5 (BTS)

Find out more about this qualification (RNCP34030, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

Technological, general or vocational baccalaureate or level IV and 3 years' professional experience.

18 people

• Fully classroom-based training

• Personalised course
• Group lessons

• Resource centre
• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of entry to training.
Equivalences and gateways, please consult us: accueil@greta-cfa-84.fr

For beneficiaries with disabilities: examination of possible adaptations (reception, training and certification arrangements, compensation arrangements): contact: referent.handicap@greta-cfa-84.fr

Interviews, remediation with the educational referent and/or company referent during training.

Beneficiary satisfaction is taken into account during and at the end of training.

Possibility of post-training support.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

In-course assessment (CCF)

Tests at the end of training (One-off assessment)

Possibility of validating one or more blocks of skills

In the event of partial validation of the certification, the period of validity of the modules obtained is : 5 years

Positioning test and interview by appointment: accueil@greta-cfa-84.fr

Voices on Parcoursup

Pre-registration link: cliquez ici

Contact us to register for a meeting
accueil@greta-cfa-84.fr

- Sales consultant, Business or customer manager

- E-commerce site manager, Web community sales manager, E-commerce copywriter

Access for people with disabilities

Learning dynamics built on professional simulations and group mobilisation

• • Number of learners * : 476
  • Satisfaction rate * : 83%
  • Exam pass rate * : 71%
    
  • Integration rate at end of course *: 60%
    
  Continuation rate *: 58%
  Break-off rate *: 21%
  Drop-out rate * : 4%

  (Rate calculated on those leaving the course)

  * Reference period 01/09/2022 to 30/07/2023, calculated on the number of responses obtained

• Careers: Enables you to enter working life and become a salesperson, sales assistant, customer advisor, sales representative, progressing with seniority to managerial roles such as Area Manager, Head of Sales.
  
  
• Continuation of studies: This can be done on a Licence professionnelle (vocational degree), in a business school or university on an initial or sandwich course. The BTS NDRC works in partnership with quality courses such as KEDGE and ISEMA.

  Continuing your studies allows you to target positions of responsibility.

  
  
• Parcours Réussite : Coline retrained as part of a BTS NDRC at AUTOSUR (Contrôle technique) Avignon, in the sales and events department over 2 years. After taking a literary BAC in English, she did her first year of a Licence LLCER in English at the University of Avignon, before switching to business studies for reasons of taste and aptitude. To date, she is brilliantly pursuing a 3rd year in the same company of the BUT "marketing techniques" to validate a Bachelor's degree.

Our indicators can be viewed at : cliquez ici