BTS NDRC Negotiation, Digitalisation of Customer Relations

This sandwich course is eligible for the CPF.

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At the end of their training course, BTS NDRC graduates will be able to:
- Accompany customers/users throughout the sales process, from the prospecting phase to the loyalty-building phase: advice, monitoring, estimates, contacts, visits, prospecting, negotiation, sales/purchases, follow-up and after-sales.
- Mastering B-to-B and B-to-C negotiation and sales techniques
- Managing multiple points of contact as part of an omnichannel strategy in order to establish closer links with customers,
- Helping customers to remain loyal to the company and the brand,
- Helping customers to remain loyal to the company and the brand, through communication and the programming of personalised services,
- Mastering commercial content linked to the use of websites, mobile applications and social networks
- Managing customer relations as part of a team, sharing information and responsibilities with partners in the company: field sales representative, remote sales representative, site manager, network partners, etc.
- To implement a sales and marketing strategy built up with all the players in customer relations, as well as with the organisation's partners in all functional areas: production, research, development, finance, legal, administration, etc.

Customer relations and sales negotiation
- Targeting and prospecting customers
- Negotiating, supporting, leading and promoting "customer" relations
- Sales intelligence and expertise
- Organising and leading a sales event
- Using and pooling sales information
Remote customer relations and digitalisation
- Managing remote customer relations
- Managing e-relations, management and promotion of e-commerce sales
Customer relations and network management
- Management of distributor networks: establishment and promotion of the offer
- Development and management of a network of partners
- Creation and management of a direct sales network
General culture, written and oral expression
- Synthesis and analysis of documents, points of view and argumentation
- Respect for the constraints of the written language
- Adaptation of one's oral communication to the communication situation
- Organisation of one's speech: oral expression and interaction
Living languages 1
Understand an informative article, talk about consumption, characterise an object or service, negotiate and discuss a price, report someone else's words or experience or your own experience, warn, concede and oppose, ask for clarification, guide, suggest a product, argue, make assumptions, recommendations.
Present the advantages and disadvantages of various options in a clear statement, explain and defend your point of view, understand technical discussions in your field of activity, understand long, complex texts.
Economic, legal and managerial culture
- Use of a documentary database
- Argumentation based on economic, legal and managerial concepts and methodologies
- Diagnosis to prepare for decision-making

Diploma from the Ministry of National Education and Youth Level 5 (BTS)

Find out more about this qualification (RNCP34030, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

Maximum total duration of 3,650 hours, including 2,300 hours in a company and 1,350 hours at the training centre.
The duration of the course is indicative and will be determined according to your profile.

All audiences

Technological, general or vocational baccalaureate or level IV and 3 years' professional experience.

16 people

Teaching method

Fully classroom-based training

Teaching methods

Group lessons

Equipment

Unmarked room with video projector

Monitoring and individualisation

Interviews, remediation with the educational referent and/or the company referent during the course.

Positioning prior to entry into training.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the GRETA-CFA TH referent.

In order to improve the quality of our service, you can send us your suggestions or complaints using the form available on our website (All the way down on the right of the first page).

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.

Trainers experienced in individualising learning.

Coursework assessment (CCF)

PIX and Modern Foreign Language certification recognised at European level

Possibility of validating one or more skill blocks

Hourly rate incl. VAT: €13.00
. This price is indicative and non-contractual. Depending on your status, this course may be fully financed. Contact us.

Registration pack to be collected on site

Positioning test and interview by appointment.

Voices on Parcoursup.

Depending on the funding body, training is available between 15 and 45 days before the start of the course. Please contact us for further information.

The schedule of meetings will be communicated at the end of the 1st quarter of 2024

from 4 Sep 2023 to 30 June 2025.