BTS NDRC Negotiation, Digitalisation of Customer Relations

At the end of their training course, BTS NDRC graduates will be able to:
- Accompany customers/users throughout the sales process, from the prospecting phase to the loyalty-building phase: advice, monitoring, estimates, contacts, visits, prospecting, negotiation, sales/purchases, follow-up and after-sales.
- Mastering B-to-B and B-to-C negotiation and sales techniques
- Managing multiple points of contact as part of an omnichannel strategy in order to establish closer links with customers,
- Helping customers to remain loyal to the company and the brand,
- Helping customers to remain loyal to the company and the brand, through communication and the programming of personalised services,
- Mastering commercial content linked to the use of websites, mobile applications and social networks
- Managing customer relations as part of a team, sharing information and responsibilities with partners in the company: field sales representative, remote sales representative, site manager, network partners, etc.
- To implement a sales and marketing strategy built up with all the players in customer relations, as well as with the organisation's partners in all functional areas: production, research, development, finance, legal, administration, etc.

Customer relations and sales negotiation
- Targeting and prospecting customers
- Negotiating, supporting, leading and promoting "customer" relations
- Sales intelligence and expertise
- Organising and leading a sales event
- Using and pooling sales information
Remote customer relations and digitalisation
- Managing remote customer relations
- Managing e-relations, management and promotion of e-commerce sales
Customer relations and network management
- Management of distributor networks: establishment and promotion of the offer
- Development and management of a network of partners
- Creation and management of a direct sales network
General culture, written and oral expression
- Synthesis and analysis of documents, points of view and argumentation
- Respect for the constraints of the written language
- Adaptation of one's oral communication to the communication situation
- Organisation of one's speech: oral expression and interaction
Living languages 1
Understand an informative article, talk about consumption, characterise an object or service, negotiate and discuss a price, report someone else's words or experience or your own experience, warn, concede and oppose, ask for clarification, guide, suggest a product, argue, make assumptions, recommendations.
Present the advantages and disadvantages of various options in a clear statement, explain and defend your point of view, understand technical discussions in your field of activity, understand long, complex texts.
Economic, legal and managerial culture
- Use of a documentary database
- Argumentation based on economic, legal and managerial concepts and methodologies
- Diagnosis to prepare for decision-making

• Diploma from the Ministry of National Education and Youth Level 5 (BTS)

Find out more about this qualification (RNCP34030, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

Technological, general or vocational baccalaureate or level IV and 3 years' professional experience.

12 people

• Fully classroom-based training

• Personalised course
• Group lessons

• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of entry to the training course.

Interviews, remediation with the educational referent and/or company referent during the course.

Taking account of beneficiary satisfaction during and at the end of the training course.

For beneficiaries with disabilities: possible adaptation of training and certification arrangements, support by the GRETA-CFA TH referent.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

Professional portfolio

Tests at the end of training (One-off assessment)

- Sales consultant, Business or customer manager

- E-commerce site manager, Web community sales manager, E-commerce copywriter

Access for people with disabilities

Transport

establishment located in the north of the city (direction tarascon avignon) opposite Ets Leclerc

Learning dynamics built on professional simulations and group mobilisation

Success rate: 75%

Satisfaction rate: 80%

Job placement rate: 100%

Recommendation rate by former trainees: 80%

Study continuation rate: 75%

Interruption rate during training: 13%

Our indicators can be consulted on the website : cliquez ici

The school's added value:  Access at preferential rates to group catering. Possibility of boarding accommodation. Purchase of a laptop computer. Support for international mobility (ERASMUS + project).