BTS MCO - Operational Sales Management

- will be able to take operational responsibility for all or part of a commercial unit, taking charge of customer relations as a whole, as well as leading and stimulating the offer.
- will be responsible for the operational management of the commercial unit as well as the management of its commercial team.This functional versatility is part of a context of digitised commercial activities aimed at implementing the commercial policy of the network and/or the commercial unit.
A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

Skill block 1: developing customer relations and providing sales advice

• Providing information intelligence and carrying out commercial studies
• Selling
• Maintaining customer relations

Skill block 2: Animating and boosting the commercial offering

• Developing and continuously adapting the product and service offering
• Organising the commercial space
• Developing the performance of the commercial space
• Designing and implementing commercial communication
• Evaluating the commercial action

Skill block 3: Ensuring operational management

• Managing day-to-day operations
• Predicting and budgeting activity
• Analysing performance

Skill block 4: Managing the sales team

• Organising the work of the sales team
• Recruiting staff (assessing staffing needs, recruitment and integration)
• Leading the sales team (leading and promoting the team)
• Evaluating the individual and collective performance of the sales team (individualising the training of team members)

General culture and expression

Spoken foreign language 1 (level B2 of the CEFR)

Economic, legal and managerial culture, legal and managerial culture

• Analysing situations facing the company
• Exploiting an economic, legal or managerial documentary base
• Proposing argued solutions and mobilising economic concepts and methodologies, legal or managerial concepts and methodologies
• Establish a diagnosis (or part of a diagnosis) in preparation for strategic decision-making
• Expose analyses and proposals in a coherent and well-argued manner

Optional block: Modern language 2 Level B1 of the CEFR

Optional block: professionalization course abroad

• Understanding the working environment and its cultural context
• Identifying and highlighting professional practices likely to enrich French approaches

Optional block: entrepreneurship

• Prepare a diagnosis prior to the creation or takeover of a commercial unit
• Choose the positioning of the commercial unit
• Evaluate the commercial potential
• Measure the solidity of the partnership relations envisaged
• Perform forward-looking human resources management
• Study the financial feasibility of the creation or takeover project
  

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• Diploma from the Ministry of National Education and Youth Level 5 (BTS)

Find out more about this qualification (RNCP38362, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

Maximum total duration of 3,650 hours, including 2,300 hours in a company and 1,350 hours at the training centre.
The duration of the course is indicative and will be determined according to your profile.

• All audiences

Bac technologique (STMG) ou général ou professionnel

or Bac level and 3 years' professional experience.

16 people

Teaching method

• Fully classroom-based training

Teaching methods

• Group lessons

Equipment

• Resource centre
• Room equipped with networked computer workstations
• Unmarked room with video projector

Monitoring and individualisation

Positioning prior to entry into training.

Interviews, remediation with the educational referent and/or company referent during training.

Taking into account beneficiary satisfaction during and at the end of training.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the TH referent.

In order to improve the quality of our service, you can send us your suggestions or complaints using the form available on our website.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

Tests at the end of training (one-off assessment)

In-course assessment (CCF)

Possibility of validating one or more skill blocks

Hourly rate incl. VAT: €12.00
. This price is indicative and non-contractual. Depending on your status, this training can be fully financed. Contact us.

Positioning test and interview by appointment.

Voices on Parcoursup.

Depending on the funding body, training is available between 15 and 45 days before the start of the course. Please contact us for further information.

• to 23 apr 2025 09h00
         Lycée Colbert - 13 rue du Capitaine Dessemond - Marseille 7ème
• to 30 apr 2025 09h00
         Lycée Colbert - 13 rue du Capitaine Dessemond - Marseille 7ème

Information meeting, followed by a placement test for candidates.

Register at: carmen.ortega@ac-aix-marseille.fr

Registration required

Please contact us to register for a meeting by email at julie.barrau@ac-aix-marseille.fr