BTS MCO - Operational Sales Management

- will be able to take operational responsibility for all or part of a commercial unit, taking charge of customer relations as a whole, as well as leading and stimulating the offer.
- will be responsible for the operational management of the commercial unit as well as the management of its commercial team.This functional versatility is part of a context of digitised commercial activities aimed at implementing the commercial policy of the network and/or the commercial unit.
A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

Skill block 1: developing customer relations and providing sales advice

• Providing information intelligence and carrying out commercial studies
• Selling
• Maintaining customer relations

Skill block 2: Animating and boosting the commercial offering

• Developing and continuously adapting the product and service offering
• Organising the commercial space
• Developing the performance of the commercial space
• Designing and implementing commercial communication
• Evaluating the commercial action

Skill block 3: Ensuring operational management

• Managing day-to-day operations
• Predicting and budgeting activity
• Analysing performance

Skill block 4: Managing the sales team

• Organising the work of the sales team
• Recruiting staff (assessing staffing needs, recruitment and integration)
• Leading the sales team (leading and promoting the team)
• Evaluating the individual and collective performance of the sales team (individualising the training of team members)

General culture and expression

Spoken foreign language 1 (level B2 of the CEFR)

Economic, legal and managerial culture, legal and managerial culture

• Analysing situations facing the company
• Exploiting an economic, legal or managerial documentary base
• Proposing argued solutions and mobilising economic concepts and methodologies, legal or managerial concepts and methodologies
• Establish a diagnosis (or part of a diagnosis) in preparation for strategic decision-making
• Expose analyses and proposals in a coherent and well-argued manner

Optional block: Modern language 2 Level B1 of the CEFR

Optional block: professionalization course abroad

• Understanding the working environment and its cultural context
• Identifying and highlighting professional practices likely to enrich French approaches

Optional block: entrepreneurship

• Prepare a diagnosis prior to the creation or takeover of a commercial unit
• Choose the positioning of the commercial unit
• Evaluate the commercial potential
• Measure the solidity of the partnership relations envisaged
• Perform forward-looking human resources management
• Study the financial feasibility of the creation or takeover project
  

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• Diploma from the Ministry of National Education and Youth Level 5 (BTS)

Find out more about this qualification (RNCP38362, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

Maximum total duration of 3,650 hours, including 2,300 hours in a company and 1,350 hours at the training centre.
The duration of the course is indicative and will be determined according to your profile.

• All audiences

Bac technologique (STMG) ou général ou professionnel

or Bac level and 3 years' professional experience.

18 people

Teaching method

• Fully classroom-based training

Teaching methods

• Personalised course
• Group lessons

Equipment

• Equipped technical platforms
• Unmarked room with video projector

Monitoring and individualisation

Positioning upstream of entry to training.
Equivalences and gateways, please consult us: accueil@greta-cfa-84.fr

For beneficiaries with disabilities: examination of possible adaptations (reception, training and certification arrangements, compensation arrangements): contact: referent.handicap@greta-cfa-84.fr

Interviews, remediation with the educational referent and/or company referent during training.

Beneficiary satisfaction is taken into account during and at the end of training.

Possibility of post-training support.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.

Trainers experienced in individualising learning.

In-course assessment (CCF)

Tests at the end of training (One-off assessment)

Possibility of validating one or more blocks of skills

In the event of partial validation of the certification, the period of validity of the modules obtained is : 5 years

Hourly rate incl. VAT: €12.00
. This price is indicative and non-contractual. Depending on your status, this training can be fully financed. Contact us.

Placement test and interview by appointment: accueil@greta-cfa-84.fr

Applications on Parcoursup.

Pre-registration link: cliquez ici

Depending on the funding body, training is available between 15 and 45 days before the start of the course. Please contact us for further information.

Contact us to register for a meeting
accueil@greta-cfa-84.fr

Sectors of activity: Distribution companies in the food or specialist sectors, company sales units

Jobs: Sales and service advisor, e-commerce advisor, merchandiser, department second, convenience store manager

Access for people with disabilities

Accessible to people with disabilities
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• Indicators
  • Number of learners * : 14
  • Number of learners sitting the exam : 12
  • Satisfaction rate * : 62%
  Exam pass rate * : 83%Integration rate at end of course *: 41%Integration rate into the intended profession *: 25%Study continuation rate *: 41%
  Cut-off rate * : 33%
  
  • Dropout rate * : 14%

  * Reference period 01/09/2023 to 30/07/2024, calculated on the number of responses obtained

  ** Results calculated on the number of candidates submitted 

• Careers: Head of department or sales, Head of advertising, Sales executive, Department manager, Customer relations manager, Sales manager, Sector or department manager....
  
  
• Professional bachelor's degree in commerce, management, etc., followed by a professional master's degree in the same fields. Possibility of joining a general Bachelor's degree depending on the University's conditions.
  
  
• Successful courses:
  • Vanessa B.: continuing her studies on a Bachelor's degree in Marketing and Communication (Bac +3)
  • Marie V. Buyer and Head of Beauty Products at "Bon Marché"
  • Mathieu V. Area manager at "Décathlon"
  • Robin F.: Car salesman at "Citroën"
  • Amandine B. pursuing a Master's degree in Asset Management (Bac +5)

Added value:

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Our indicators can be viewed on the website : cliquez ici