BTS MCO - Operational Sales Management

- will be able to take operational responsibility for all or part of a commercial unit, taking charge of customer relations as a whole, as well as leading and stimulating the offer.
- will be responsible for the operational management of the commercial unit as well as the management of its commercial team.This functional versatility is part of a context of digitised commercial activities aimed at implementing the commercial policy of the network and/or the commercial unit.
A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

Skill block 1: developing customer relations and providing sales advice

• Providing information intelligence and carrying out commercial studies
• Selling
• Maintaining customer relations

Skill block 2: Animating and boosting the commercial offering

• Developing and continuously adapting the product and service offering
• Organising the commercial space
• Developing the performance of the commercial space
• Designing and implementing commercial communication
• Evaluating the commercial action

Skill block 3: Ensuring operational management

• Managing day-to-day operations
• Predicting and budgeting activity
• Analysing performance

Skill block 4: Managing the sales team

• Organising the work of the sales team
• Recruiting staff (assessing staffing needs, recruitment and integration)
• Leading the sales team (leading and promoting the team)
• Evaluating the individual and collective performance of the sales team (individualising the training of team members)

General culture and expression

Spoken foreign language 1 (level B2 of the CEFR)

Economic, legal and managerial culture, legal and managerial culture

• Analysing situations facing the company
• Exploiting an economic, legal or managerial documentary base
• Proposing argued solutions and mobilising economic concepts and methodologies, legal or managerial concepts and methodologies
• Establish a diagnosis (or part of a diagnosis) in preparation for strategic decision-making
• Expose analyses and proposals in a coherent and well-argued manner

Optional block: Modern language 2 Level B1 of the CEFR

Optional block: professionalization course abroad

• Understanding the working environment and its cultural context
• Identifying and highlighting professional practices likely to enrich French approaches

Optional block: entrepreneurship

• Prepare a diagnosis prior to the creation or takeover of a commercial unit
• Choose the positioning of the commercial unit
• Evaluate the commercial potential
• Measure the solidity of the partnership relations envisaged
• Perform forward-looking human resources management
• Study the financial feasibility of the creation or takeover project
  

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• Diploma from the Ministry of National Education and Youth Level 5 (BTS)

Find out more about this qualification (RNCP38362, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

Maximum total duration of 1,350 hours
The duration of the course is indicative and will be determined according to your profile.

• All audiences

Bac technologique (STMG) ou général ou professionnel

or Bac level and 3 years' professional experience.

<5 places

Teaching method

• Fully classroom-based training

Teaching methods

• Group lessons

Equipment

• Equipped technical platforms
• Room equipped with networked computer workstations
• Unmarked room with video projector

Monitoring and individualisation

Positioning upstream of entry to training.

For beneficiaries with disabilities: possible adaptation of training and certification arrangements, support from the Académie de Nice CFA disability referent.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

In-course assessment (CCF)

Tests at the end of training (One-off assessment)

Total price incl. VAT: €6750.00
This price is indicative and non-contractual. This price is indicative and non-contractual. Depending on your status, this training course may be fully financed. Contact us.

Applications on Parcoursup.

Review of application by Lycée Les Coteaux

In apprenticeship: Training is available within a minimum of 48 hours subject to validation of your application and available places as well as the position in the company (diploma compliance) and this until the end of the 1st month of starting the action.

Sectors of activity: Distribution companies in the food or specialist sectors, company sales units

Jobs: Sales and service advisor, e-commerce advisor, merchandiser, department second, convenience store manager

Access for people with disabilities

Accessible to people with disabilities
. A lift is available for people with reduced mobility

Catering

a school canteen and cafeteria are available during school periods

Our indicators can be consulted on the website : cliquez ici