BTS MCO - Operational Sales Management

This sandwich course is eligible for the CPF.

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from 4 September 2023 to 30 June 2025

from 9 Sep 2024 to 30 June 2026

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- will be able to take operational responsibility for all or part of a commercial unit, taking charge of customer relations as a whole, as well as leading and stimulating the offer.
- will be responsible for the operational management of the commercial unit as well as the management of its commercial team.This functional versatility is part of a context of digitised commercial activities aimed at implementing the commercial policy of the network and/or the commercial unit.
A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

Skill block 1: developing customer relations and providing sales advice

Providing information intelligence and carrying out commercial studies
Selling
Maintaining customer relations

Skill block 2: Animating and boosting the commercial offering

Developing and continuously adapting the product and service offering
Organising the commercial space
Developing the performance of the commercial space
Designing and implementing commercial communication
Evaluating the commercial action

Skill block 3: Ensuring operational management

Managing day-to-day operations
Predicting and budgeting activity
Analysing performance

Skill block 4: Managing the sales team

Organising the work of the sales team
Recruiting staff (assessing staffing needs, recruitment and integration)
Leading the sales team (leading and promoting the team)
Evaluating the individual and collective performance of the sales team (individualising the training of team members)

General culture and expression

Spoken foreign language 1 (level B2 of the CEFR)

Economic, legal and managerial culture, legal and managerial culture

Analysing situations facing the company
Exploiting an economic, legal or managerial documentary base
Proposing argued solutions and mobilising economic concepts and methodologies, legal or managerial concepts and methodologies
Establish a diagnosis (or part of a diagnosis) in preparation for strategic decision-making
Expose analyses and proposals in a coherent and well-argued manner

Optional block: Modern language 2 Level B1 of the CEFR

Optional block: professionalization course abroad

Understanding the working environment and its cultural context
Identifying and highlighting professional practices likely to enrich French approaches

Optional block: entrepreneurship

Prepare a diagnosis prior to the creation or takeover of a commercial unit
Choose the positioning of the commercial unit
Evaluate the commercial potential
Measure the solidity of the partnership relations envisaged
Perform forward-looking human resources management
Study the financial feasibility of the creation or takeover project

Diploma from the Ministry of National Education and Youth Level 5 (BTS)

Find out more about this qualification (RNCP38362, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

Maximum total duration of 3,650 hours, including 2,300 hours in a company and 1,350 hours at the training centre.
The duration of the course is indicative and will be determined according to your profile.

All audiences

Bac technologique (STMG) ou général ou professionnel

or Bac level and 3 years' professional experience.

16 people

Teaching method

Fully classroom-based training

Teaching methods

Group lessons

Equipment

Unmarked room with video projector

Monitoring and individualisation

Positioning prior to entry into training.

Interviews, remediation with the educational referent and/or company referent during training.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the GRETA-CFA TH referent.

In order to improve the quality of our service, you can send us your suggestions or complaints using the form available on our website (All the way down on the right of the first page).

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.

Trainers experienced in individualising learning.

Contrôle en cours de formation (CCF)

PIX and Modern Foreign Language certifications recognised at European level.

Possibility of validating one or more blocks of skills

Hourly rate incl. VAT: €12.00
. This price is indicative and non-contractual. Depending on your status, this training can be fully financed. Contact us.

Positioning test and interview by appointment.

File to be collected on site

Voews on Parcoursup.

Depending on the funding body, training is available between 15 and 45 days before the start of the course. Please contact us for further information.