BTS Communication

- Create forms and content for internal or external communication, within the framework of the strategy set by the organisation's management.
- Produce and market communication solutions to meet the expectations of a variety of audiences in a digitalised environment
- Monitor communication projects, manage relations with advertisers and service providers and set up a permanent watch system.
- Coordinating, planning, budgeting and controlling the various communication tasks.
- Adapting to a context of frequent change, due in particular to the impact of new technologies.

He/she will have acquired:
- the professional knowledge and behaviour required to practise the profession with respect for the expected quality and ethical standards.
- and the cross-disciplinary skills required to evolve in a heterogeneous and complex environment in terms of business sectors, professions, advertisers and digital change.

The course is organised into several skill modules, allowing for step-by-step progression. It alternates between theoretical input, practical exercises and assessment sessions to encourage hands-on, progressive learning.

BC01 - Contribute to the development and management of the communication strategy

• Analyse the client’s needs.
• Design a communication plan.
• Manage initiatives and evaluate results.

BC02 - Design and implement communication solutions

• Monitor creative and technological trends.
• Create and disseminate communication content.
• Oversee service delivery and evaluate initiatives.

BC03 - Support the development of innovative media and digital solutions

• Analyse trends in media and digital technology.
• Design innovative media offerings.
• Support and advise advertisers.

BC04 – Communication Cultures

• Analyse communication campaigns and challenges.
• Design messages tailored to different contexts.
• Draw on a culture of communication and societal references.

BC05 - Economic, Legal and Managerial Culture

• Analysing situations faced by the organisation
• Utilising an economic, legal and managerial knowledge base
• Proposing well-reasoned solutions by drawing on economic, legal or managerial concepts and methodologies appropriate to the situations presented
• Carry out an assessment (or part of an assessment) to inform strategic decision-making
• Present analyses and proposals in a coherent and well-reasoned manner

BC06 - Modern Foreign Language 1

• Oral and written comprehension, production and interaction

Throughout the programme, learners receive personalised support with regular monitoring by the teaching team and progress reviews to tailor learning to each individual’s needs. A work placement also enables students to develop professional skills in a real-world setting. Skills are assessed progressively through role-plays, practical exercises, professional projects and assessments carried out throughout the course. Our teaching methodology prioritises a practical, work-focused approach: case studies, role-plays, practical scenarios and collaborative activities enable learning in conditions that closely resemble the real-world workplace.

• Diploma from the Ministry of Higher Education and Research Level 5

Find out more about this qualification (RNCP37198, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

Technological or general or vocational baccalaureate or level 4 and 3 years' professional experience.

24 people

• Fully classroom-based training

• Personalised course
• Group lessons

• Equipped technical platforms
• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of entry to training.

Equivalences and gateways: to be studied on a case-by-case basis depending on the candidate's background.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

Assessments are organised throughout the course and at the end of the programme, in accordance with the qualification framework. Assessment tests may take the form of in-course assessments (CCF) and/or final examinations.

Support with exam preparation is provided throughout the course to help candidates succeed.

This qualification is awarded following validation by the academic examination board.

If a candidate fails the qualification, they retain credit for the modules they have passed and may retake the remaining examinations at a later date. The modules passed remain valid for 5 years

Applications on Parcoursup and pre-registration via the link: cliquez ici

In apprenticeship: Training is available up to 3 months after the start of the course, subject to validation of your application, the assignments given in the host organisation (diploma compliance) and available places

The holder of the BTS Communication will be able to:

• work in different types of organisation:

  - advertisers (organisations behind a communication operation): industrial, commercial and service companies, administrations, local authorities, associations...
  - advertising agencies and media;
  - communication agencies (generalist or specialist) and media agencies.

• Access to the following professions:

- generalist communicator (mainly with advertisers), which can be found under the following names: "communications officer"/"communications assistant"

- communicator with a digital focus (with advertisers and in communications agencies), which can be found under various names: "digital communications officer", "webmaster", "web marketer", "community manager", "web project manager", "web animation officer", "traffic manager", "social media manager"

- communicating with a commercial focus (in a communications agency or advertising network), which is practised under the following names: "advertising space salesperson", "account manager", "digital product communications manager", "website referencing manager"

Access for people with disabilities

Catering

School catering

Nearby: bakeries, snack bars, restaurants, food shops

Transport

Learning dynamics built on professional simulations and group mobilisation

Experience of trainers and expertise on the content and expectations of the diploma

Training on DTP software

2025 pass rate: 90.9% out of 12 candidates sitting the exam

Satisfaction rate: 100%

Rate of progression to further study: 86%

Overall employment rate: 14%

Employment rate in the targeted profession: 100%

Dropout rate during training: 15.38%

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