BAC PRO Commerce and Sales Professions - Option A Animation and management of the commercial space

On completion of the course, the professional will be able to welcome, advise on and sell products and associated services, contribute to sales follow-up, participate in building customer loyalty and developing customer relations.

He/she will then be able to meet the requirements linked:

- to heightened competition between companies to win over an increasingly versatile customer base,

- to the more demanding expectations of a better informed and more responsive customer base,

- and to plural approaches to products and services favoured by the diversity of media and technologies used by retailers and consumers.

More specifically, he or she will have acquired the techniques and professional behaviours to play an active part in leading and managing a commercial unit.

Advising and Selling:

- ensuring sales intelligence

- making the sale in a "multi-channel" dynamic

- ensuring the execution of the sale

Following up sales:

- following up the order and:or service

- implement the associated service(s)

- handle customer appeals and complaints

- ensure customer satisfaction

Build customer loyalty and develop customer relations:

- process and exploit customer information or contact

- contribute to and evaluate actions to build customer loyalty and develop customer relations

Animate and manage the sales area:

- carrying out pre-sales operations

- making the commercial unit attractive and functional

- developing the customer base

Economics-Law

Prevention - Health - Environment

Mathematics

Moving languages 1 and 2

French

History-Geography and moral and civic education

Applied arts and artistic culture

• Diploma from the Ministry of National Education and Youth Level 4

Find out more about this qualification (RNCP32208, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

Preliminary vocational qualification (BPE), vocational training certificate (CAP) in the field or second year of secondary education completed with a validated transition to first year of secondary education or equivalent professional experience.

16 people

• Fully classroom-based training

• Group lessons

• Language laboratory
• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of entry to training.

Interviews, remediation with the educational referent and/or company referent during training.

For beneficiaries with disabilities: possible adaptation of training and certification arrangements, support by the TH referent.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

Tests at the end of training (one-off assessment)

In-course assessment (CCF)

Application pack to be requested from: helene.perdriel-dudout@ac-aix-marseille.fr

or via parcoursup.

Positioning test and interview by appointment to validate enrolment.

Training is accessible within a period of between 15 and 45 days before the start of the course depending on the funder. Please contact us.

Apprenticeship training: The training can be accessed within a minimum of 48 hours subject to validation of your application and the position in the company (diploma compliance) until the end of the 1st month of the start of the course.

• to 18 mar 2026 14h00
         Lycée Colbert - 13 rue du Capitaine Dessemond - Marseille 7ème
• to 08 apr 2026 14h00
         Lycée Colbert - 13 rue du Capitaine Dessemond - Marseille 7ème
• to 06 mai 2026 14h00
         Lycée Colbert - 13 rue du Capitaine Dessemond - Marseille 7ème
• to 24 jun 2026 14h00
         Lycée Colbert - 13 rue du Capitaine Dessemond - Marseille 7ème
• to 01 juil 2026 14h00
         Lycée Colbert - 13 rue du Capitaine Dessemond - Marseille 7ème
• to 06 juil 2026 14h00
         Lycée Colbert - 13 rue du Capitaine Dessemond - Marseille 7ème

Pre-register with our GRETA Tertiaire Commerce secretariat by email at helen.perdriel-dudout@ac-aix-marseille.fr

Please bring your school reports for the last 2 years.

Entering further education:

- BTS Operational Sales Management

Entering employment in positions as:

- sales consultant, specialist salesperson,

- sales consultant

Access for people with disabilities

Transport

bus: 83, 583:Stop: Corniche-Audedoud

bus: 54, 81, 14, 54: Stop: Lycée Colbert

bus: 54, 83b, 583: Stop: Place du quatre septembre

Success rate: 89% out of 4 people presented.

Interruption rate during training: 33%

Termination rate of apprenticeship contracts signed: 50%

Continuation rate: 100%

Overall rate of integration into employment : nc

Integration rate into the intended profession: nc

Satisfaction rate: 100%

Recommendation rate: 100%

The school's strengths: Pro-active student and alumni association.

Our indicators can be viewed at: cliquez ici