BAC PRO Commerce and Sales Professions - Option A Animation and management of the commercial space

On completion of the course, the professional will be able to welcome, advise on and sell products and associated services, contribute to sales follow-up, participate in building customer loyalty and developing customer relations.

He/she will then be able to meet the requirements linked:

- to heightened competition between companies to win over an increasingly versatile customer base,

- to the more demanding expectations of a better informed and more responsive customer base,

- and to plural approaches to products and services favoured by the diversity of media and technologies used by retailers and consumers.

More specifically, he or she will have acquired the techniques and professional behaviours to play an active part in leading and managing a commercial unit.

Advising and Selling:

- ensuring sales intelligence

- making the sale in a "multi-channel" dynamic

- ensuring the execution of the sale

Following up sales:

- following up the order and:or service

- implement the associated service(s)

- handle customer appeals and complaints

- ensure customer satisfaction

Build customer loyalty and develop customer relations:

- process and exploit customer information or contact

- contribute to and evaluate actions to build customer loyalty and develop customer relations

Animate and manage the sales area:

- carrying out pre-sales operations

- making the commercial unit attractive and functional

- developing the customer base

Economics-Law

Prevention - Health - Environment

Mathematics

Moving languages 1 and 2

French

History-Geography and moral and civic education

Applied arts and artistic culture

• Diploma from the Ministry of National Education and Youth Level 4 (Baccalauréat, BP, BT)

Find out more about this qualification (RNCP32208, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

Preliminary vocational qualification (BPE), vocational training certificate (CAP) in the field or second year of secondary education completed with a validated transition to first year of secondary education or equivalent professional experience.

8 people

• Fully classroom-based training

• Personalised course
• Group lessons

• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of training entry.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

Coursework assessment (CCF)

Interview by appointment.

Positioning test by appointment.

Entering further education:

- BTS Operational Sales Management

Entering employment in positions as:

- sales consultant, specialist salesperson,

- sales consultant

Access for people with disabilities