BAC PRO Commerce and Sales Professions - Option A Animation and management of the commercial space

On completion of the course, the professional will be able to welcome, advise on and sell products and associated services, contribute to sales follow-up, participate in building customer loyalty and developing customer relations.

He/she will then be able to meet the requirements linked:

- to heightened competition between companies to win over an increasingly versatile customer base,

- to the more demanding expectations of a better informed and more responsive customer base,

- and to plural approaches to products and services favoured by the diversity of media and technologies used by retailers and consumers.

More specifically, he or she will have acquired the techniques and professional behaviours to play an active part in leading and managing a commercial unit.

Advising and Selling:

- ensuring sales intelligence

- making the sale in a "multi-channel" dynamic

- ensuring the execution of the sale

Following up sales:

- following up the order and:or service

- implement the associated service(s)

- handle customer appeals and complaints

- ensure customer satisfaction

Build customer loyalty and develop customer relations:

- process and exploit customer information or contact

- contribute to and evaluate actions to build customer loyalty and develop customer relations

Animate and manage the sales area:

- carrying out pre-sales operations

- making the commercial unit attractive and functional

- developing the customer base

Economics-Law

Prevention - Health - Environment

Mathematics

Moving languages 1 and 2

French

History-Geography and moral and civic education

Applied arts and artistic culture

• Diploma from the Ministry of National Education and Youth Level 4 (Baccalauréat, BP, BT)

Find out more about this qualification (RNCP32208, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

Preliminary vocational qualification (BPE), vocational training certificate (CAP) in the field or second year of secondary education completed with a validated transition to first year of secondary education or equivalent professional experience.

18 people

• Fully classroom-based training

• Personalised course
• Group lessons

• Resource centre
• Equipped technical platforms
• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of entry to training.

Interviews, remediation with the educational referent and/or company referent during training.

Taking into account the satisfaction of beneficiaries during and at the end of training.

Taking into account the satisfaction of beneficiaries during and at the end of training.

Possibility of post-training support.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the TH referent.

In order to improve the quality of our service, you can send us your suggestions or complaints using the form available on our website.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.

Trainers experienced in individualising learning.

Contrôle en cours de formation (CCF)

Evuves en fin de formation (Évaluation ponctuelle)

Possibilité de valider un/des blocs de compétences. 5 blocks of skills to be validated (including 4 in professional areas)

Positioning test and interview by appointment. accueil@greta-cfa-84.fr

Pre-registration link:

cliquez ici

Contact us to register for a meeting.

accueil@greta-cfa-84.fr

Entering further education:

- BTS Operational Sales Management

Entering employment in positions as:

- sales consultant, specialist salesperson,

- sales consultant

Access for people with disabilities

• Number of learners *: 16
• Number of learners presented for the exam: 13
• Satisfaction rate *: 73%
• Exam pass rate *: 53%
Integration rate on leaving training *: 47%Integration rate into the intended profession *: 15%Study continuation rate *: 53%
Break-up rate *: 44%
Drop-out rate *: 19%

* Reference period 01/09/2023 to 30/07/2024, calculated on the number of responses obtained

** Results calculated on the basis of the number of candidates who applied 

• Careers: This course enables rapid integration into distribution companies (all sizes and all specialities), production companies with a sales area or any other organisation with a commercial purpose: Sales Assistant, Sales Adviser, Sales Consultant, Teleconsultant, Account Manager, Sales Representative.

• Further study: All Tertiary BTS such as BTS MCO, BTS NDRC, BTS Gestion de la PME, BTS CGO...

• Successful course: Mélissa, Eva, Brice and Baptiste have entered the BTS MCO and are preparing their exams for the 2024 session. 

• Added value: 

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