BAC PRO Commerce and Sales Professions

At the end of their training, the professional will be able to welcome, advise on and sell products and associated services, contribute to the follow-up of sales, participate in building customer loyalty and developing customer relations.

Depending on the option chosen, they will have acquired the professional techniques and behaviour either to participate actively in the running and management of a commercial unit (option A*), or to prospect potential customers (option B**), .

Whichever direction he or she chooses, the professional will be able to meet the requirements linked:

- to heightened competition between companies to win over an increasingly versatile customer base,

- to the more demanding expectations of a better-informed and more responsive customer base,

- and to plural approaches to products and services favoured by the diversity of media and technologies used by retailers and consumers.

The training course is organised into several skill modules, enabling step-by-step progression. It alternates between theoretical input, practical exercises and assessment sessions to promote hands-on, progressive learning.

Module 1: Advising and Selling:

- monitoring market trends

- making sales using a ‘multi-channel’ approach

- ensuring the sale is completed

Module 2: Monitoring Sales:

- monitoring the order and/or service

- implementing the associated service(s)

- handling customer complaints and claims

- ensuring customer satisfaction

Module 3: Building customer loyalty and developing customer relationships:

- processing and utilising customer information or contact details

- contribute to and evaluate customer loyalty and relationship-building initiatives

Module 4 Option A: running and managing the sales area:

- carry out pre-sale procedures

- ensure the sales area is attractive and functional

- develop the customer base

Module 5 Option B: Prospecting and promoting the product range

- research and analyse information for operational purposes

- participate in the design of a prospecting campaign, implement it, monitor it and evaluate it

- promote products and services

Module 6 Prevention – Health – Environment

Module 7 Economics and Law

Module 8 Mathematics

Module 9 Modern Language 1: English

Module 10 Modern Language 2

Module 11 French

Module 12 History, Geography and Moral and Civic Education

Module 13 Applied Arts and Artistic Cultures

Module 14 Physical Education and Sport (for apprentices)

Module 15 Modern Foreign or Regional Language (optional) 

Throughout the programme, learners receive personalised support with regular monitoring by the teaching team and progress reviews to tailor learning to each individual’s needs.

The work placement also enables learners to develop professional skills in a real-world setting.

Skills are assessed progressively through role-plays, practical exercises, professional projects and assessments carried out throughout the course.

Our teaching methodology prioritises a practical, work-focused approach: case studies, role-plays, practical scenarios and collaborative activities enable learning in conditions that closely resemble the real-world workplace.

• Diploma from the Ministry of National Education and Youth Level 4

Find out more about this qualification (RNCP38399, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

BEP, CAP in the field or first general or equivalent professional experience.

4 people

• Fully classroom-based training

• Personalised course

• Unmarked room with video projector

Positioning upstream of training entry.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

Assessments are organised throughout the course and at the end of the programme, in accordance with the qualification framework. Certification assessments may take the form of in-course assessments (CCF) and/or final examinations.

Support with exam preparation is provided throughout the course to help candidates succeed.

This qualification is awarded following validation by the academic examination board.

If a candidate fails to obtain the qualification, they retain the credits for the modules they have passed and may retake the outstanding examinations at a later date. The modules passed remain valid for 5 years.

Contact us to register for a meeting.

Continuing your studies:

BTS Management commercial opérationnel - BTS Négociation et digitalisation de la relation Client - BTS Commerce International - BTS Technico-Commercial

Entering employment in positions as: Sales consultant, specialist salesperson, sales advisor, telephone advisor, sales administration assistant

Access for people with disabilities

Success rate: 95%