BAC PRO Commerce and Sales Professions

At the end of their training, the professional will be able to welcome, advise on and sell products and associated services, contribute to the follow-up of sales, participate in building customer loyalty and developing customer relations.

Depending on the option chosen, they will have acquired the professional techniques and behaviour either to participate actively in the running and management of a commercial unit (option A*), or to prospect potential customers (option B**), .

Whichever direction he or she chooses, the professional will be able to meet the requirements linked:

- to heightened competition between companies to win over an increasingly versatile customer base,

- to the more demanding expectations of a better-informed and more responsive customer base,

- and to plural approaches to products and services favoured by the diversity of media and technologies used by retailers and consumers.

Advising and Selling:

- ensuring sales intelligence

- carrying out the sale in a "multi-channel" dynamic

- ensuring the execution of the sale

Following up sales:

- following up the order and:or service

- implement the associated service(s)

- handle customer appeals and complaints

- ensure customer satisfaction

Build customer loyalty and develop customer relations:

- process and exploit customer information or contact

- contribute to and evaluate actions to build customer loyalty and develop customer relations

Option A: lead and manage the sales area:

- carry out pre-sales operations

- make the commercial unit attractive and functional

- develop the customer base

Option B: Prospecting and developing the commercial offer

- researching and analysing information for exploitation purposes

- participating in the design of a prospecting action, implementing it, follow it up and evaluate it

- promote products and services

Economics-Law

Prevention - Health - Environment

Mathematics

Moving languages 1 and 2

French

History-Geography and moral and civic education

Applied arts and artistic culture

• Diploma from the Ministry of National Education and Youth Level 4 (Baccalauréat, BP, BT)

Find out more about this qualification (RNCP32208, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

BEP, CAP in the field or first general or equivalent professional experience.

8 people

• Fully classroom-based training

• Personalised course
• Group lessons

• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of training entry.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

Coursework assessment (CCF)

Interview by appointment.

Positioning test by appointment.

Continuing your studies:

BTS Management commercial opérationnel - BTS Négociation et digitalisation de la relation Client - BTS Commerce International - BTS Technico-Commercial

Entering employment in positions as: Sales consultant, specialist salesperson, sales advisor, telephone advisor, sales administration assistant

Access for people with disabilities

Apprenticeship course: 1,350 hours over 2 years. Individualised courses, from 1 to 2 years depending on individual situations.

Pre-registration on the Netyparéo application portal:

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Our indicators can be consulted on the site:

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