E-commerce coordinator

Effectively lead online communication, marketing and sales campaigns for goods and/or services.

- Manage online product catalogues, ensuring updates and product highlighting operations;

- Organise links between suppliers, customer contacts etc. in online distribution practices;

- Master web-marketing approaches and choose and implement tools depending on targets and the market;

- Be familiar with IT techniques, software environments and solutions;

- Be familiar with the new legal constraints in the e-commerce sector.

Animating online marketing policy

- General web culture and e-commerce fundamentals

- E-marketing strategy

- E-shopper behaviour

Animating online sales

- Security and online payment systems

- Web2 and social networks

- Designing and administering an emailing campaign

Optimising search engine optimisation

- Search engine optimisation and search engines

- Concepts, issues, resources ; definitions, developments

- Referencing, positioning, visibility, traffic

Analysis of Webmarketing data and performance

- Google Analytics / analysing your web audience: configuring GA and monitoring your activity

- Preparing for Google Analytics Certification

Creating qualified traffic

- Optimising your Google Adwords campaigns

- Google Adwords: Passing the official certification

- Setting up an Internet watch

Editing and producing content for the web

- Writing for the web: editorial design and writing technique

- Image management on the web: Photoshop

- Video for e-commerce

- Collaborative working and connected office automation

E-commerce project management

- Project management - Writing E-commerce specifications

- E-commerce law

CMS Prestashop

- Prerequisites, installing and configuring PrestaShop

- Managing the back office

- Payment solutions

- Personalising, backing up and running a PrestaShop site

• Certification of prior learning

• All audiences

BAC+2 level preferred or BAC level if significant professional experience of at least 3 years in the field of communication, marketing or sales.
Good command of the French language in writing - ability to analyse and summarise strongly required.
Good practice of the IT environment and internet browsing.
Interest in digital technologies.

10 people

• Mixed training

• Group lessons

• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of entry to training.

For beneficiaries with disabilities: possible adaptation of training and certification arrangements, support from the GRETA-CFA TH referent.

Trainers with 3 years' higher education and significant experience in adult education, professional lecturers.

Trainers experienced in individualising learning.

Professional training

Tests at the end of the course (One-off assessment)

Attestation of prior learning

Positioning test and interview by appointment.

Show up with the liaison form from the prescriber (Mission locale, Pôle emploi...) And with a CV and something to write on.

Insertion into employment in businesses involved in the creation or development of the digitalization of their communication and sales activity in the posts of communication manager, or communication and digital development manager

Access for people with disabilities

Satisfaction rate: Over 80%