Supporting and developing sales in the fast-food sector

At the end of the 7-hour face-to-face training course, participants will be able to:

• Identify the key drivers of sales in the fast-food sector
• Adopt a professional approach suited to customer relations
• Apply sales techniques (greeting customers, providing advice, upselling)
• Adapt their communication to customers’ expectations and behaviour
• Contribute to improving customer satisfaction and experience

• Understanding Customer Expectations: the fast-food context;
• Sales approach and customer relations;
• Appropriate sales techniques;
• Developing upselling opportunities;
• Building Customer Loyalty

• Certification of prior learning

• All audiences

There are no specific technical prerequisites.

Some initial work experience, particularly in customer-facing roles, is recommended.

A sufficient command of the French language (spoken and written) is required to follow the course and take part in teaching activities (discussions, role-plays and simulations).

Minimum of 6 people

• Fully classroom-based training

• Group lessons

• Unmarked room with video projector

Beneficiary satisfaction is taken into account during and at the end of the course.

Trainers experienced in individualised learning.

Training certificate

Registration form

This training course aims to strengthen participants’ practical sales skills in the fast-food sector. It enables participants to immediately improve their professional practice and can serve as a stepping stone to further career progression within the catering sector.

• Targeted roles and functions
The skills developed can be applied in various roles within the fast-food or commercial catering sector:

• All-round fast-food employee
• All-round team member
• Sales assistant / counter staff
• Restaurant host or hostess
• Assistant team leader or team leader (with experience)

• Possible career progression
With experience and a good command of customer service and sales techniques, participants can progress to roles with greater responsibilities:

• Team lead or manager
• Assistant manager in fast food
• Outlet or service manager

• Possible further training
This training programme can be supplemented by other vocational training courses in the following areas:

• Sales and customer service techniques
• Managing difficult situations with customers
• Team management in the catering sector
• Organisation and optimisation of service
• Food hygiene and safety

Access for people with disabilities

Boost your fast-food sales through tailored sales techniques, a professional approach and optimised customer relations:

• A short, practical training course (7 hours) directly applicable to the fast-food workplace.
• Content specifically tailored to the realities of the sector: speed of service, brief customer interactions, upselling and optimising the average basket size.
• Active teaching methods: collaborative workshops, practical scenarios and role-plays inspired by real-life situations at the point of sale.
• Training focused on sales effectiveness and customer satisfaction, two key priorities for fast-food outlets.
• Skills that can be immediately applied in the workplace to improve customer reception, service quality and sales performance.
• Training suitable for employees or anyone wishing to enhance their skills in the catering and sales sectors.