The activity of the holder of the Advanced Technician's Certificate in Customer Relations Negotiation and Digitisation (NDRC) is part of a context of profound and permanent changes in sales professions, themselves linked to developments and to the place occupied by the sales function in the strategies of companies and organisations. New technologies and the dematerialisation of trade are making the behaviour of buyers and consumers more complex. Demands are intensifying and changing purchasing criteria, with the services and experience offered taking on as much importance as the product itself. More than ever, the relationship that customers have with the brand and with sales staff is a key factor in differentiating offers. The strategies undertaken and the skills of sales staff are therefore being impacted.
and offer them quasi-tailored solutions
- Help customers maintain loyalty to the company and the brand, through communication and programming of individualised services,
- Control commercial content related to the use of websites, mobile applications and social networks or at least follow ratings, recommendations from forums, blogs....
- Manage customer relations as part of a team, sharing information and responsibilities with partners within the company: field sales representatives, remote sales representatives, site managers, network partners, etc.
- Manage a sales and marketing strategy developed in conjunction with all those involved in customer relations, as well as with the organisation's partners, whatever their functional area: production, research, development, marketing, finance, legal, administration, etc.
BC 01 - Customer relations and sales negotiation
- Targeting and prospecting customers
- Negotiating, supporting "customer" relations
- Organising and leading a sales event
- Using and pooling sales information
BC02 - Remote customer relations and digitalisation
- Mastering omnichannel relations
- leading digital relations
- developing e-commerce customer relations
BC03 - Customer relations and network management
- Implementing and promoting the offer with distributors
- Developing and managing a network of partners
- Creating and managing a direct sales network
General culture, written and oral expression
- Summarising information, respect the constraints of the written language and respond in a reasoned manner
Adapt your oral communication to the communication situation and organise your speech
Living languages 1
- Understand written documents
- Produce and interact orally
Economic, legal and managerial culture, legal and managerial culture
- Use an economic and legal document base
- Propose reasoned solutions using economic, legal and managerial concepts
- Draw up a diagnosis (or part of a diagnosis) in preparation for decision-making
- Present analyses and proposals in a coherent and reasoned manner
Find out more about this qualification (RNCP38368, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.
Technological, general or vocational baccalaureate or level IV and 3 years' professional experience.
4 apprenticeship places
Positioning prior to entry into training.
For beneficiaries with disabilities: possible adaptation of training and certification procedures, support from the Académie de Nice CFA disability referent.
Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.
In-course assessment (CCF)
Tests at the end of training (One-off assessment)
Study of the application by the Lycée Audiberti - Antibes
Applications on Parcoursup.
In apprenticeship: The course is available within a minimum of 48 hours, subject to validation of your application and availability of places, as well as the position in the company (diploma compliance), until the end of the 1st month in which the course starts.
- Sales consultant, Business or customer manager
- E-commerce site manager, Web community sales manager, E-commerce copywriter
>.Access for people with disabilities
Accessible to people with disabilitiesThe establishment has been restructured: one building dedicated to higher education courses, another to high school students, a CDI, alongside a garden with a green theatre
Catering
A restaurant and cafeteria
Bakeries, snack bars, restaurants and food shops nearby
Transport
By train: Juan les Pins station 5 minutes away and Antibes station 30 minutes away
By bus: ENVIBUS lines 1 and 6
Learning dynamics built on professional simulations and group mobilisation
Success rate: 100% under school status
Our indicators can be consulted on the website : cliquez ici
GIP FIPAN
GIP FIPAN
FORPRO-PACA
Réseau Formation Professionnelle
de l'Éducation nationale
FORPRO-PACA IS HIRING
LINKS