Sales consultant vocational qualification

At the end of their training, sales advisers will be able to:

- carry out their activity in a multi-channel environment

- sell products and associated services requiring the provision of advice and demonstrations to a clientele of private individuals and sometimes professionals.

- to take into account the entire marketing system: point of sale and internet.

- to take part in the running and animation of the department and contribute to the results of his/her shelf or point of sale according to the objectives set by his/her hierarchy.

- to sell as an expert advisor, analysing the customer's needs and expectations in order to build an individualised sales pitch, deal with objections, negotiate, conclude the sale and take leave.

- negotiate face-to-face for products or services and contribute to the animation and results of a shelf or point of sale.

- regularly monitor the e-reputation on social networks and build a lasting relationship with customers via social and professional networks.

The course is organised into several skill modules, enabling step-by-step progression. It alternates between theoretical input, practical exercises and assessment sessions to promote hands-on, progressive learning.

Introduction to the profession: working environment, key challenges, working conditions, expectations, positioning 

BC01 – contributing to the commercial effectiveness of a retail unit in an omnichannel environment

• Monitoring professional and commercial developments
• Participating in the management of product flows
• Contributing to merchandising
• Analysing and reporting on commercial performance

BC02 - Improve the customer experience in an omnichannel environment

• Represent the retail unit and help enhance its image
• Advise customers by leading sales consultations
• Monitor sales
• Contribute to customer loyalty by enhancing the customer experience

• Communicate
• Adopt a customer-focused approach
• Make effective use of digital platforms

Throughout the programme, learners receive personalised support with regular monitoring by the teaching team and progress reviews to tailor the learning to each individual’s needs.

A work placement also enables participants to develop professional skills in a real-world setting.

Skills are assessed progressively through role-plays, practical exercises, professional projects and assessments carried out throughout the course.

Our teaching methodology prioritises a practical, work-focused approach: case studies, role-plays, practical scenarios and collaborative activities enable learning in conditions that closely resemble the real working world.

• Professional qualification from the Ministry of Labour Level 4

Find out more about this qualification (RNCP37098, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

Have a level V diploma or equivalent level of experience.

Have a faithful representation of the profession.

Project yourself positively in this sales and advice profession.

Be willing to accept prolonged "standing" stations.

12 people

• Fully classroom-based training

• Personalised course
• Group lessons

• Equipped technical platforms
• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of training entry.

Interviews, remediation with the educational referent and/or company referent during training.

Taking account of beneficiary satisfaction during and at the end of training.

Possibility of post-training support.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the TH referent.

In order to improve the quality of our service, you can send us your suggestions or complaints using the form available on our website.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.

Trainers experienced in individualising learning.

For this professional qualification, ongoing assessments (ECF) are organised throughout the course to evaluate the candidate’s progress and their mastery of professional skills.

The final examination takes place before a two-member examination panel comprising professionals from the sector. It comprises a professional role-play and an interview based on the professional portfolio (DP), which highlights the experience and skills developed by the candidate.

The final examination takes place within two months of the end of the training programme.

The examination panel validates all or part of the Professional Qualification. In the event of partial validation, the professional competence certificates (CCP) (or competence modules) obtained are valid for a period of five years.

The candidate may subsequently complete the missing modules to obtain the Professional Qualification in its entirety.

Positioning test by appointment.

Interview by appointment.

Present yourself with the liaison form from the prescriber (Mission locale, Pôle emploi...).

Integration into employment as:

-Salesperson
-Expert salesperson
-Advisory salesperson
-Technical salesperson
-Sales advisor

Access for people with disabilities

- learning activities based as closely as possible on the conditions in which the profession is practised.

- a personalised pathway at the heart of a group learning system.

- validation throughout the support pathway based on and programmed according to the progress made by each individual.

- preparation for the final professional placement test thanks to numerous professional micro or macro simulations.

Success rate: 100%

Satisfaction rate: 90%

Breakage rate of apprenticeship contracts signed: 0%

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