Bachelor’s degree in Business Management, specialising in Commerce, Sales and Digital Marketing

To equip students and trainees with the professional skills required for operational and middle-management roles in sales management, customer relations, project and team management, operational marketing, web communications, distribution and e-commerce.

Upon completion of their degree, graduates will be able to:

- implement a marketing, sales and distribution strategy defined by the company.

- market the company’s range of products and services.

- carry out sales reporting and oversee sales operations.

- use the main contractual tools applicable to sales and distribution.

- manage sales teams in the field.

- participate in the implementation of a competitive intelligence system.

- use the industry-standard information processing tools in the sales function.

- implement a competitive intelligence system.

- use the industry-standard information processing tools in the sales function.

- implement a competitive intelligence system.

- use the industry-standard information processing tools in the sales function.

- implement a competitive intelligence system.

- use the industry-standard information processing tools in the sales function.

- implement a competitive intelligence system.

- use the industry-standard information processing tools in the sales function.

- implement a competitive intelligence system.

- use the industry-standard information processing tools in the sales function.

- implement a competitive intelligence system.

- use the industry-standard information processing tools in the sales function.

- implement a competitive intelligence system.

- use the industry-standard information processing tools in the sales function.

- implement a competitive intelligence system.

- use the industry-standard information processing tools in the sales function.

- implement a competitive intelligence system.

- participate in the implementation of a competitive intelligence system.

- use the industry-standard information processing tools within the sales function.

- implement budgetary and sales activity monitoring systems.

BC01 Conduct economic, sector-specific and regulatory monitoring
Carry out geopolitical, demographic, socio-economic, environmental and managerial monitoring by utilising research tools and methods
Identify emerging trends to anticipate projects (technology, environment, society) using SWOT analysis.
ESC103: challenges and role within corporate policy.

BC02: Manage the day-to-day financial, HR and commercial operations of an organisation
Apply financial management mechanisms. Interpret economic balances and inform decision-making, whilst incorporating CSR.
Implement HR and management practices, drawing on technological developments and social and environmental challenges, to organise work and mobilise teams.
Link the fundamentals of marketing and operations management to ensure consistency between operational choices and strategic objectives.
CSV002 Customer Relationship Management: organisational, commercial and marketing components; proficiency in multi-channel technological tools.
ACD109 Negotiation and Sales Force Management: marketing approach, sales action plan, negotiation and management skills.
DRA103 Principles of contract law: theoretical and practical aspects, relations with partners.

BC03 Contribute to the operational management of a project in accordance with current standards
Manage a project, define and implement operational action plans, whilst promoting technological and managerial innovation and sustainable development.
Monitor compliance with social and environmental rules, practices and standards.
CCG100 Accounting and management control: cost calculation methods, management dashboard, budgeting process.
MSE101 Management: operations, management and tools for steering business activities.

BC04 – Producing and reporting management information using digital tools
Using data to inform managerial decisions and developing critical thinking skills.
Use digital tools to process, analyse, produce and disseminate information, and to collaborate internally and externally.Present and defend a national or international project, both orally and in writing, and report on its progress

ESC123 Marketing: the potential and challenges of e-business, the web dimension

ESC101 Marketing: market research and new challenges in data

ESC122 Communication: consistency across all online and offline touchpoints

ANG300 Business English

BC05 - Developing and implementing one’s career plan

• Licence Level 6

Further information on this qualification (RNCP42362, exact title of the qualification, name of the awarding body, date of registration of the qualification) by clicking here.

• All audiences

- Hold a two-year post-A-level qualification or a Level 5 professional qualification registered with the RNCP (experience in sales and/or marketing is an advantage).

- or have successfully completed the first and second years of a Bachelor’s degree in Law, Economics and Management, i.e. a minimum of 16 ECTS credits equivalent to 160 hours of tuition.

- or provide evidence of a two-year post-A-level qualification (Validation of Higher Education Studies – VES) in management and/or marketing, or in related fields (Psychology, Law, Economics, Sports Science, etc.), and submit a VAPP application.

- or provide evidence of a three-year post-A-level qualification in a related field (Psychology, Law, Economics, Sports Science, etc.)

- or provide evidence of professional or personal experience (VAE and VAPP) in the fields of sales, commerce and/or marketing

Candidates will be selected based on an assessment of their academic record, a motivational interview and an evaluation of their project proposal and commitment.

16 people

• Fully classroom-based training

The training takes place in person at the centre, which provides the ideal setting for building group dynamics, encouraging interactive discussions between trainees and making use of professional equipment.

• Room equipped with networked computer workstations
• Unmarked room with video projector

Interviews, remediation with the educational referent and/or the company referent during the course.

Acknowledgement of beneficiary satisfaction during and at the end of the course.

Possibility of post-training support.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the TH referent.

In order to improve the quality of our service, you can send us your suggestions or complaints using the form available on our website.

National Education certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.

Trainers experienced in individualising learning.

Evaluation experts in observing and analysing results (mastery of skills).

This course leads to a ‘general bachelor’s degree’ with specialisations in business, sales and digital marketing. It is made up of certified skill modules, which can be taken and validated separately.

Consultations by appointment only.

If you would like to pre-register or find out more, click here:

cliquez ici

Training is available between 15 and 45 days before the start of the course, depending on the funding body. Please contact us.

- Enter the job market as a Digital Sales and Marketing Manager, Project Manager, Product Manager, B-to-B Sales Development Officer, Business Development Officer, Technical Sales Representative, Digital Project Manager, Social Media Manager, etc.

- Continue your studies in Masters 1 and 2 in fields related to diagnostics and sales strategy in managerial and supervisory positions.

Access for people with disabilities

Course run in partnership with the CNAM PACA

Pass rate: 100% out of 10 candidates who sat the exam

Satisfaction rate: 78% out of 7 respondents to our satisfaction survey

Rate of progression to further study: 60%

Overall employment rate: 40%

Employment rate in the targeted profession: 40%

Recommendation rate: 71% out of 7 people who responded to our satisfaction survey

Termination rate for apprenticeship contracts entered into: 0%

Added value of the institution:

A network of partner companies

Training centre ideally located in Aix-en-Provence

Parking facilities

A team of expert vocational trainers and industry professionals

Our performance indicators are available on the website: cliquez ici