Events: Creating, promoting and showcasing an event (Hotel, Café, Restaurant)

At the end of the 14-hour face-to-face training course, participants will be able to promote their events, menus and services using various media (social media, the internet, the press, radio, etc.).

DAY 1 Understanding the key elements of multi-channel communication

• Designing an attractive event
• Identifying suitable promotional media
• Developing a multi-channel promotional plan
• Creating engaging content to promote the event

DAY 2 Boosting the profile of your events: media relations and impact measurement

• Maximising the event’s visibility and impact at every stage
• Measuring ROI and capitalising on the benefits
• Managing press and media relations
• Each participant has drawn up their own operational action plan to promote their events, menus and services using various media (social media, the internet, the press, radio, etc.)

• Certification of prior learning

• All audiences

• Experience in the promotion, communication and management of their products.
• Basic familiarity with digital tools and social media.

16 people

• Fully classroom-based training

The training course takes place in person at the centre, which provides the ideal setting for building group dynamics, encouraging interactive discussions between trainees and making use of professional equipment.

• Equipped technical platforms
• Room equipped with networked computer workstations
• Plateforme Learning Management System
• Unmarked room with video projector

Positioning upstream of training entry.

Taking account of beneficiary satisfaction during and at the end of training.

Possibility of post-training support.

Expert trainers in their fields

Trainers with experience in tailoring learning programmes to individual needs.

Teachers certified by the French Ministry of Education, trainers with a three-year higher education qualification and significant experience in adult education, and professionals from the industry.

These modules are designed to meet the needs of staff responsible for developing and implementing a strategy to be passed on to their teams, who are keen to enhance their skills in order to keep pace with changes in their roles – particularly in takeaway sales – and to meet their customers’ expectations.

Access for people with disabilities

A 100% practical approach: short, hands-on training.

Funding: 100% covered for AKTO member companies with fewer than 50 employees.

Benefits for businesses:

✔ Rapid skills development: Techniques that can be applied straight away.

✔ Increased visibility and promotion of their business.

1st training session, we have no Quality indicators.