Website creation

Create, administer and customise a website or blog with Wordpress

• Integration period: welcome, presentation of training objectives, getting to know the professional environment, adapting the training path
• Establishing a digital strategy: producing specifications
• Installing Wordpress
• Administering and configuring WordPress: choosing the site's theme, graphic charter, typography and colours, customising a theme
• Optimising your site for search engines (SEO): knowing the techniques for improving your site's ranking, identifying the basics of HTML for SEO (including redirects), identifying and using relevant keywords
• Valuing content: defining categories, creating articles, creating pages, inserting hypertext links (between pages, to email, to PDF files)
• Managing your website with Wordpress: managing user accounts, managing your media library, using Wordpress extensions (plugins), using widgets, creating an online shop, migrating a site, managing backups / backups, managing your community
• Creating a community around your website: developing a Social Media strategy, identifying the fundamental principles of writing for social networks, producing visuals, promoting your site on social networks
• Identifying and analysing your website's audience: using Google Analytics to check the impact of social networks on your website

• Certification of prior learning

• All audiences

Be at ease with the "office" use of a computer and internet browsing (shortcuts, directory creation, Word, Excel...)

12 people

• Fully classroom-based training

• Group lessons

• Room equipped with networked computer workstations

Positioning upstream of training entry.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

No certification

Send CV and job centre ID to delphine.videbien @ac-aix-marseille.fr

Contact us to register for a meeting.

The course develops skills that are transferable to any professional activity requiring the creation, maintenance and administration of a website/blog using Wordpress.

Access for people with disabilities

Transport

Access by train:

Nearby SNCF train station - Aix-en-Provence TGV station + regular shuttles to the bus station.

Access by road:

A7 motorway, towards Aix exit N°29

A8 motorway, towards Aix exit N°30

Success rate: not applicable

Satisfaction rate: 95%

Job entry rate: 90%