Community Manager

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At the end of their training, the trained professional will put their skills to work for a company or agency with the aim of anchoring and developing commercial activity qualitatively and quantitatively.

He will then be able to:

- Understand the opportunities offered by social networks

- Develop his presence on social networks

- Define a strategy to build and develop his community

- Animate his community

-. Building member loyalty and improving cohesion

- Producing content with high added value and that creates engagement

- Developing high-impact social campaigns

- Exploiting and animating social media based on B to B objectives

The fundamentals of SMO (Social Media optimisation):

- The fundamentals of Community Management

- Social media marketing strategy: engagement on different social networks and performance measurement

- Customer Advocacy: exploiting online customer reviews to convert them into marketing assets

- Social media in B to B: exploration, opportunities, use.

Writing and producing content for the web:

- Writing for web social networks: characteristics, syntax, impact

Optimising the various SMO levers:

- Developing your brand on LinkedIn

- Brand strategy and business on Facebook

- Running a Twitter account

- Opportunities offered by Snapchat, developing brand presence

- Gaining impact with Instagram, managing performance

- Renewing customer relations through Messaging and chatbots

- Broadcast strategies and conditions in Video marketing

- Broadcasting YouTube : strategy, budget , performance

Analysis of web marketing data and performance:

- Google Analytics: analysing a web audience and building reports and monitoring activity

- Google Analytics certification

Company-based training

Google Certification
Attestation of prior learning

Total maximum duration of 469 hours, including 105 hours in a company and 364 hours at the training centre.
The duration of the course is indicative and will be determined according to your profile.

All audiences

Good reading and writing skills, an interest in analysing communication situations and the issues involved, an interest in communicating via social networks, a taste for exchanging ideas and customer relations.

10 people

Teaching method

Fully classroom-based training

Teaching methods

Group lessons

Equipment

Equipped technical platforms
Room equipped with networked computer workstations
Unmarked room with video projector

Monitoring and individualisation

Taking into account the trainee's experience and practice in this field.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.

Trainers experienced in individualising learning.

Tests at the end of training (One-off assessment)

Total price incl. VAT : 280.00 €
Hourly rate incl. VAT : 20.00 €
Hourly rate incl. VAT : 20.00 Hourly rate including VAT: €20.00
. This price is indicative and non-contractual. Depending on your status, this course may be fully financed. Contact us.

Download pre-registration pack

Depending on the funding body, training is available between 15 and 45 days before the start of the course. Please contact us for further information.

Integration into employment as a community manager in a company or agency

Access for people with disabilities

Accessible to people with disabilities
.

Transport

Métro 1 or 2 : Gare St Charles
Then 1 min walk

Quality of trainers

Training techniques based on action and taking responsibility

Google Analytics certification

Training on Thursday 16 and 23 June 2022

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