BAC PRO Commerce and Sales Professions - Option A Animation and management of the commercial space

On completion of the course, the professional will be able to welcome, advise on and sell products and associated services, contribute to sales follow-up, participate in building customer loyalty and developing customer relations.

He/she will then be able to meet the requirements linked:

- to heightened competition between companies to win over an increasingly versatile customer base,

- to the more demanding expectations of a better informed and more responsive customer base,

- and to plural approaches to products and services favoured by the diversity of media and technologies used by retailers and consumers.

More specifically, he or she will have acquired the techniques and professional behaviours to participate actively in the running and management of a commercial unit.

He will have to demonstrate:

- a sense of welcome, listening skills and availability
- respect for behaviour and attitudes in line with the diversity of relational contexts
- respect for confidentiality and professional ethics
- rigour in the management and organisation of the sales area, in compliance with the rules of his company

He must be able to work as part of a team while demonstrating autonomy and responsibility. Lastly, he/she can take part in setting up and running sales events decided by his/her company and exploit the spin-offs.

BC01 Advise and Sell:

- ensure sales intelligence

- carry out the sale in an "omnichannel" dynamic

- ensure the execution of the sale

BC02 Follow up sales:

- follow up the order and:or service

- implement the associated service(s)

- deal with customer appeals and complaints

- ensure customer satisfaction

BC03 Build customer loyalty and develop customer relations:

- process and exploit customer information or contact

- contribute to and evaluate actions to build customer loyalty and develop customer relations

BC04 Lead and manage the sales area:

- carry out pre-sales operations

- make the commercial unit attractive and functional

- develop the customer base

BC06 Prevention - Health - Environment

BC07Economics-.Law

BC08 Mathematics

BC09 and BC10 Modern languages A and B

BC11 French

BC12 History-Geography and moral and civic education

BC13 Applied arts and artistic culture

• Diploma from the Ministry of National Education and Youth Level 4

Find out more about this qualification (RNCP38399, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

Preliminary vocational qualification (BPE), vocational training certificate (CAP) in the field or second year of secondary education completed with a validated transition to first year of secondary education or equivalent professional experience.

This course is open to a mixed public, requiring the agreement of the head of school and the host school's teaching team.

• Fully classroom-based training

• Personalised course
• Group lessons

• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of training entry.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

Coursework assessment (CCF)

Interview by appointment.

Positioning test by appointment.

The training is accessible between 15 and 45 days before the start of the training, depending on the funders. Please contact us.

 This training is accessible in mixed public, requiring the agreement of the head of school and the teaching team of the host school. 

Enter into a continuity of studies:

- BTS Operational Sales Management

Enter employment in positions as:

- sales employee

- sales consultant, specialist salesperson, qualified salesperson

- sales advisor, sales consultant

- telephone advisor

- sales administration assistant

- account manager

Access for people with disabilities

Apprenticeship course: 1,350 hours over 2 years. Individualised courses, from 1 to 2 years depending on individual situations.

Pre-registration on the Netyparéo application portal: cliquez ici

Our indicators can be consulted on the site: cliquez ici

Success rate: 100%