E-commerce coordinator

Upon completion of the course, learners will be able to:

- Effectively manage communication, marketing and online sales activities for goods and/or services.

- Manage online product catalogues, ensuring they are kept up to date and that products are prominently featured;

- Organise links between suppliers, customer contacts, etc., within online distribution practices;

- Master web marketing approaches and select and implement tools tailored to the target audience and the market;

- Understand IT techniques, environments and software solutions;

- Understand the new legal requirements in the e-commerce sector.

Implementing online marketing policy

- General web knowledge and e-commerce fundamentals

- E-marketing strategy

- Online shopper behaviour

Online sales management

- Online security and payment systems

- Web 2.0 and social media

- Designing and managing email campaigns

Search engine optimisation

- Search engine optimisation and search engines

- Concepts, challenges, resources; definitions, developments

- Search engine optimisation, positioning, visibility, traffic

Data analysis and web marketing performance

- Google Analytics / analysing your web audience: setting up GA and monitoring your activity

- Preparing for the Google Analytics Certification

Generating qualified traffic

- Optimising Google AdWords campaigns

- Google AdWords: passing the official certification

- Setting up online monitoring

Content writing and production for the web

- Writing for the web: editorial planning and technical writing

- Image management on the web: Photoshop

- Video for e-commerce

- Collaborative working and connected office solutions

E-commerce project management

- Project management – Drafting e-commerce specifications

- E-commerce law

PrestaShop CMS

- Prerequisites, installation and configuration of PrestaShop

- Back-office management

- Payment solutions

- Customising, backing up and managing a PrestaShop site

• Certification of prior learning

• All audiences

A two-year post-A-level qualification is preferred, or an A-level qualification with at least three years’ significant professional experience in the field of communications, marketing or business.
Good command of written French – strong analytical and summarising skills are essential.
Proficiency in using IT systems and browsing the internet.
An interest in digital technologies.

8 people

• Fully classroom-based training

• Group lessons

• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of training entry.

Trainers experienced in individualised learning.

Assessments carried out throughout the course enable us to monitor learning and validate the skills acquired. The final assessment will result in a certificate of achievement.

Positioning test and interview by appointment.

Show up with the liaison form from the prescriber (Mission locale, Pôle emploi...

And bring your CV and writing materials.

Employment opportunities in businesses committed to establishing or expanding the digitalisation of their communications and sales activities, in roles such as communications manager or communications and digital development manager

Access for people with disabilities